# Low-Calorie Sweeteners The Whole Earth Allulose Baking Blends is a Natural Alternative to Sugar By Grace Mahas | Published 2020-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whole-earth-allulose-baking-blends References: [wholeearthsweetener](http://wholeearthsweetener.com/products/whole-earth-allulose-baking-blend/) & [wholeearthsweetener](http://wholeearthsweetener.com/products/whole-earth-erythritol/) The Whole Earth Allulose Baking Blends is a perfect [sugar alternative](https://www.trendhunter.com/trends/sweet-freedom-glp-1) for consumers looking to maintain [zero sugar](https://www.trendhunter.com/trends/oreo-zero-sugar) and keto-friendly. The new product behaves like sugar but has the added benefit of having 0 calories, 0 sugar, and [0 net carbs](https://www.trendhunter.com/trends/carb-alternatives) per serving. Using the product is simple, simply swap out for sugar at a one-to-one ratio and follow your baking directions as required. Whole Earth also recently debuted Whole Earth Erythritol, which is another sugar-like sweetener that offers the same texture as sugar without any calories. This product offers 70% of the sweetness of sugar — perfect for consumers with a less sweet palette. Both the Whole Earth Allulose Baking Blends and the Whole Earth Erythritol are available to purchase online and in select retailers. Image Credit: Whole Earth ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-calorie Sweetener Alternatives:** The growing demand for healthier sweetener options provides an opportunity to create low-calorie sweeteners that have the same taste and texture as traditional sugar. - **Keto-friendly Products:** The rise of the ketogenic diet trend creates an opportunity for products like Whole Earth Allulose Baking Blends to offer low-carb, low-calorie sweetener alternatives for consumers. - **Natural Sugar Alternatives:** The trend towards natural products creates opportunities for businesses to explore and develop sweeteners made from natural sources like Whole Earth Erythritol. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can benefit from developing healthier alternatives to traditional sweeteners, which aligns with changing consumer demands for healthier dietary options. - **Health and Wellness Industry:** The health and wellness industry can utilize products like Whole Earth Allulose Baking Blend as a way to promote healthier alternatives to traditional sugar, which aligns with the health-conscious movement. - **Retail Industry:** The retail industry can benefit from stocking healthier sweetener alternatives like the Whole Earth Erythritol and Whole Earth Allulose blends, as this will appeal to consumers seeking healthier dietary choices. ## Related on Trend Hunter - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md)