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# Plant-Based Loins
Juicy Marbles' Large Whole-Cut Loin is Made with Soy & Wheat

By Laura McQuarrie | Published 2022-11-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/whole-cut-loin
References: [greenqueen.hk](https://www.greenqueen.com.hk/juicy-marbles-debuts-whole-cut-loin/) & [juicymarbles](https://www.juicymarbles.com/us/shop/whole-cut-loin)

![Plant-Based Loins](https://cdn.trendhunterstatic.com/thumbs/493/whole-cut-loin.jpeg)

Juicy Marbles made a name for itself in the world of plant-based meats with its [whole-cut steak](https://www.trendhunter.com/trends/the-plantedsteak) and now it is introducing a soy- and wheat-based Whole-Cut Loin. The [plant-based loin](https://www.trendhunter.com/trends/premium-plant-based-ribs) comes in at a whopping 1.5 pounds and it boasts 26 grams of protein per serving.

Juicy Marbles describes its Whole-Cut Loin as "the biggest, most insulting piece of plant-meat ever conceived." This companion for home chefs of all levels will support the making of everything from steaks and broths to bowls and sandwiches. The tender [plant-based muscle](https://www.trendhunter.com/trends/beyond-steakpieces) is ready to be carved, chunked and slice for the purposes of roasting, grilling, boiling or pan-frying, making it a supremely versatile addition to the kitchen.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 46% | Activity: 67% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Whole-cut Meats:** Disruptive innovation opportunity for companies exploring ways to create meat-like plant-based alternatives that mimic the texture of traditional meats.
- **High-protein Plant-based Foods:** Disruptive innovation opportunity for companies experimenting with ways to increase protein content in plant-based meat alternatives.
- **Plant-based Meat Versatility:** Disruptive innovation opportunity for companies exploring adaptable, multi-purpose plant-based meat alternatives that can be used in a variety of dishes and cooking methods.

### Industries Being Reshaped

- **Plant-based Meat Alternatives:** Disruptive innovation opportunity for companies producing plant-based meat alternatives and looking for ways to expand their product lines with versatile, high-protein products.
- **Vegetarian and Vegan Foods:** Disruptive innovation opportunity for companies in the vegetarian and vegan food industries looking to capitalize on the growing demand for meat substitutes with high-protein, versatile plant-based meats.
- **Foodservice Industry:** Disruptive innovation opportunity for companies operating in the foodservice industry to add new and innovative plant-based meat alternatives to their menus, catering to the increasing demand for vegetarian and vegan options.

## Related on Trend Hunter

- [Plant-Based Whole-Cut Porks](https://www.trendhunter.com/trends/meaty-meat-pork-ish.md)
- [Lamb-Style Meat Alternatives](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat.md)
- [Plant-Based Vegan Ribs](https://www.trendhunter.com/trends/baby-ribs.md)
- [Meaty Plant-Based Ribs](https://www.trendhunter.com/trends/plant-based-ribs.md)
- [Marbled Vegan Ribeye Steaks](https://www.trendhunter.com/trends/misteak.md)
- [Authentic Plant-Based Steaks](https://www.trendhunter.com/trends/chunk-foods.md)
- [Juicy Plant-Powered Steaks](https://www.trendhunter.com/trends/plant-powered-steak.md)
- [Bean-Based Meatloaves](https://www.trendhunter.com/trends/vegan-meatloaf.md)
- [Seitan-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steaks.md)
