# Street Style-Inspired Collections The New Who What Wear Collaboration Features Directional Pieces By Katherine Pendrill | Published 2016-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/who-what-wear-collaboration References: [bustle](http://www.bustle.com/articles/138747-when-will-who-what-wear-for-target-be-available-this-is-the-collab-you-need-to) & [whowhatwear](http://www.whowhatwear.com/who-what-wear-target-collection-lookbook/) [Target's](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection) new Who What Wear collaboration is now available for style-conscious shoppers looking for versatile, everyday pieces. Like previous collaborations, the new collection features high-fashion pieces at prices that are affordable for the ordinary consumer. As of January 31st, the new Who What Wear collaboration is available for purchase at Target. The new line is part of an [ongoing partnership with Target](https://www.trendhunter.com/trends/target-and-champion), meaning new items will be available during the first week of each month. These pieces are largely based on street styles and celebrity fashion featured on the Who What Wear site. Some of the most popular pieces include everyday staples such as moto-jackets and pencil skirts. Each piece is priced under $50 and the sizes range from two to 26. The latest collaboration demonstrates an ongoing demand for [affordable collections from high-fashion brands](https://www.trendhunter.com/trends/old-navy-x-anna). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 85% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Affordable High-fashion:** More high-fashion brands can collaborate with affordable retailers to meet customer demands for fashion-forward clothing at reasonable prices. - **Street Style-inspired Collections:** Fashion brands can create collections inspired by street style and celebrity fashion to appeal to a broader audience. - **Monthly Collaborations:** Retailers can offer monthly collaborations with high-fashion brands to consistently refresh their inventory and maintain customer interest. ### Industries Being Reshaped - **Retail:** Retailers can partner with high-fashion brands to create fashion-forward collections that are affordable for all customers. - **Fashion:** High-fashion brands can leverage street style and celebrity fashion to create more affordable, everyday collections. - **E-commerce:** E-commerce websites can collaborate with high-fashion brands to offer exclusive collections and provide an immersive online shopping experience for customers. ## Related on Trend Hunter - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md) - [Contemporary Collaborative Collections](https://www.trendhunter.com/trends/mytheresa.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md)