# Demographic Separated Social Media The 'Who Likes What' Infographic is an Interesting Divide By Jennifer Gosnell | Published 2012-06-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/who-likes-what References: [blog.kissmetrics](http://blog.kissmetrics.com/social-media-by-demographic/?wide=1) [Social Media as a whole](https://www.trendhunter.com/trends/weare8) has taken off in a big way, but the 'Who Likes What' infographic takes it to a new level by dividing the popularity between ages, income and genders to let you know, literally, who is liking what. Focusing mainly on [Facebook](https://www.trendhunter.com/trends/user-first-social-media), [Twitter](https://www.trendhunter.com/trends/noplace-app) and MySpace, the infographic splits up the demographics simply. Finding that MySpace has predominantly women, Twitter the highest earners and Facebook with the most older users, it puts an interesting new take on the social media we all know and love. Since MySpace has been on the decline for years now, it has become irrelevant to many. However, that Facebook is getting older might be a sign of the younger generation moving onto something else, or the older generation getting savvy with the Social Media movement. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Demographic-separated Social Media:** Identify and cater to specific demographics on social media platforms to maximize engagement and reach. - **Age-specific Social Media Usage:** Understand the age groups that are most active on different social media platforms to tailor marketing strategies. - **Gender and Income Divides in Social Media:** Leverage gender and income preferences on social media platforms to target specific consumer segments. ### Where This Applies - **Marketing and Advertising:** Utilize demographic data to create targeted social media campaigns for clients in various industries. - **Market Research:** Provide comprehensive demographic analysis for businesses looking to understand their target audience on social media. - **Social Media Platforms:** Develop features and tools that allow users to customize their social media experience based on demographic preferences. ## Related on Trend Hunter - [Music-Focused Social Media](https://www.trendhunter.com/trends/musicboard.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Passion-Sharing List Platforms](https://www.trendhunter.com/trends/mylikes.md) - [Social Media Dating Profiles](https://www.trendhunter.com/trends/likelike.md) - [User-First Social Media Platforms](https://www.trendhunter.com/trends/user-first-social-media.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Interest-Based Social Networking](https://www.trendhunter.com/trends/phnk.md) - [Social Media Backup Platforms](https://www.trendhunter.com/trends/social-media-backup-platform.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md)