# Song-Inspired Luxe Printed Tops Riccardo Tisci Celebrates Sex Pistols' Song, Who Killed Bambi? By Amy Duong | Published 2019-08-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/who-killed-bambi References: [hypebeast](https://hypebeast.com/2019/8/burberry-why-did-they-kill-bambi-deer-print-shirt-spring-summer-2019) & [matchesfashion](https://www.matchesfashion.com/products/Burberry-Deer-print-cotton-twill-shirt-1266651) Luxury fashion house [Burberry](https://www.trendhunter.com/trends/special-vinyl-record) unveils a captivating design for the Spring/Summer 2019 season in the form of the 'WHY DID THEY KILL BAMBI?' shirt inspired by the [iconic 1979 song by Sex Pistols](https://www.trendhunter.com/trends/freaks-store-2), 'Who Killed Bambi?' Designer Ricardo Tisci draws historic references with the influence, noting that the tune was also co-written by designer Vivienne Westwood, who followed the journey by working with Tisci at Burberry. The [graphic print](https://www.trendhunter.com/trends/saint-mxxxxxx) also functions as a statement, marking the concept that Burberry is embarking on its fur-free production on future collections. The top is a short-sleeve silhouette constructed from cotton twill and has a half zipper at the front held with leather hardware. The structure is boxy, with two images of the porcelain deer to round it all out. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Printed Luxury Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate graphic prints and bold designs into luxury fashion items. - **Song-inspired Apparel:** Disruptive innovation opportunity: Collaborate with musicians or bands to create apparel collections inspired by their songs and lyrics. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop fur-free production methods and materials for high-end fashion brands. ### Who This Affects Most - **Luxury Fashion:** Disruptive innovation opportunity: Integrate historical references and collaborations into luxury fashion collections. - **Apparel:** Disruptive innovation opportunity: Experiment with unique construction techniques and materials for apparel items. - **Sustainable Fashion:** Disruptive innovation opportunity: Implement sustainable practices and materials into the production of fashion items. ## Related on Trend Hunter - [Fashion House Checkered Vinyls](https://www.trendhunter.com/trends/special-vinyl-record.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Luxe Leather-Lined Plaid Sneakers](https://www.trendhunter.com/trends/terrace-sneaker.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md)