# Independent Luxury Fragrances WHO IS ELIJAH Offers Ethical, Gender-Neutral Luxury Fragrances By Grace Mahas | Published 2023-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/who-is-elijah References: [whoiselijah.us](https://whoiselijah.us/pages/about)  "[WHO IS ELIJAH](https://www.trendhunter.com/trends/summer-fragrance)" is an independent luxury fragrance house established in 2018, making waves in the perfume industry with its cruelty-free and gender-neutral scents. Hand-filled in Sydney, Australia, the brand's fragrances are a blend of ephemeral and monochromatic elements, symbolizing a clean-cut, modernist aesthetic. It's eau de parfums blur gender lines, appealing to a wide audience. The founder and creative director, Raquel Bouris, redefined the luxury fragrance world with a focus on ethical, gender-neutral scents. Inspired by minimalism and modernity, WHO IS ELIJAH aims to create a comprehensive fragrance wardrobe. Bouris believes fragrance should evoke cherished memories, with the brand's minimalist design allowing wearers to form their own associations. The collection includes a variety of scents and sets, such as "NOMAD," "WALL STREET," "REBEL ROSE," and more, available in different sizes. The brand also offer a Discovery [Set](https://www.trendhunter.com/trends/heretic-parfum), various trio collections, and special Christmas bundles. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 72% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Ethical Luxury Fragrances:** Bouris redefined the luxury fragrance world with a focus on ethical, gender-neutral scents. - **Gender-neutral Fragrance Market:** WHO IS ELIJAH's eau de parfums blur gender lines, appealing to a wide audience. - **Minimalist Fragrance Design:** The brand's minimalist design allows wearers to form their own associations with the scents. ### Industries Being Reshaped - **Perfume Industry:** WHO IS ELIJAH is making waves in the perfume industry with its cruelty-free and gender-neutral scents. - **Independent Fragrance Houses:** WHO IS ELIJAH is an example of an independent fragrance house that focuses on ethical, gender-neutral scents. - **Luxury Goods Market:** WHO IS ELIJAH offers independent luxury fragrances that appeal to a wide audience and redefine the concept of luxury. ## Related on Trend Hunter - [Enticing Summer Fragrance](https://www.trendhunter.com/trends/summer-fragrance.md) - [Mischievious Cherry Fragrances](https://www.trendhunter.com/trends/cherry-fiesta.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Rich Bourbon-Branded Colognes](https://www.trendhunter.com/trends/elijah-craig-char-no-3.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Hidden Identity-Inspired Perfumes](https://www.trendhunter.com/trends/the-maker-alias.md) - [Inclusive Candle Brands](https://www.trendhunter.com/trends/vigyl-1.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md)