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# Life-Jacket Packets
The Whiz Multi Set Pack Features a Lot of Storage Space

By Meghan Young | Published 2010-01-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/whiz-multi-set-pack
References: [psfk](http://www.psfk.com/2010/01/pic-whiz-limiteds-backpack-vest.html) & [shopping.whiz.jp](http://shopping.whiz.jp/pc/item/detail.cgi?itemCd=WZ-SS10-WB-01_02)

The WHIZ Multi Set Pack is not a life-jacket, but it certainly looks like one, does it not? The vest, the color…anyhow, to me it does. Though a life jacket saves lives, I do think that this backpack is better--for [everyday purposes](https://www.trendhunter.com/trends/traverse-backpack), at least.

A collaboration with Japanese manufacturer Bullet, the WHIZ Multi Set Pack is not for your typical outdoorsy person. It’s for the person who [loves nature](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l) and being stylish. Or for the person who simply needs [a lot of pockets](https://www.trendhunter.com/trends/general-research-parasite-bag).

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 26% | Activity: 9% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Stylish Outdoor Gear:** Disruptive innovation opportunity: Develop fashionable and functional outdoor products that appeal to style-conscious consumers.
- **Versatile Storage Solutions:** Disruptive innovation opportunity: Create innovative backpacks and bags with multiple pockets and compartments to cater to individuals' organizational needs.
- **Lifestyle-oriented Design:** Disruptive innovation opportunity: Design products that seamlessly blend style and functionality for everyday use in various settings.

### Where This Applies

- **Outdoor Retail:** Disruptive innovation opportunity: Introduce stylish and practical outdoor gear to cater to the evolving preferences of style-conscious consumers.
- **Luggage and Bags:** Disruptive innovation opportunity: Develop multifunctional bags and backpacks with versatile storage solutions to meet the demands of individuals seeking better organization.
- **Fashion and Accessories:** Disruptive innovation opportunity: Fuse fashion and functionality by designing lifestyle-oriented products that resonate with style-conscious individuals in various settings.

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