# Americana-Themed Streetwear The WHIZ LIMITED Spring/Summer 2019 Capsule Boasts Cultural References By Amy Duong | Published 2019-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whiz-limited-springsummer References: [highsnobiety](https://www.highsnobiety.com/p/whiz-limited-ss19-lookbook) & [whiz.jp](http://www.whiz.jp/) The new WHIZ LIMITED Spring/Summer 2019 collection was recently unveiled and it features cross-cultural influences. The Japanese streetwear label infuses some traditional design cues of its heritage, whilst also incorporating a huge [Americana](https://www.trendhunter.com/trends/origin-stories-americana) inspiration as well. The overall design aesthetics is true to Americana's theme, while the technical elements of fashion highlight Japan's progressive fashion approach. The seasonal collection is comprised of eclectic options, ranging from bold shapes to simplistic pieces as well. Some key pieces include the outerwear options decorated with [camo prints and patchwork details](https://www.trendhunter.com/trends/beams-plus-fw25), along with the [nylon bomber jackets](https://www.trendhunter.com/trends/nanamica-3), tech jackets, and layering options inspired by the design of traditional kimonos. The latest WHIZ LIMITED Spring/Summer 2019 collection is set to launch by the end of this month online at WHIZ LIMITED. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 24% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Cross-cultural Streetwear:** Opportunity to create streetwear collections that blend different cultural influences, creating unique and diverse fashion statements. - **Heritage-inspired Fashion:** Chance to incorporate traditional design cues from different cultures into modern fashion, creating a fusion of heritage and contemporary style. - **Progressive Fashion Approach:** Potential to explore innovative techniques and materials in fashion, combining technical elements with traditional aesthetics. ### Where This Applies - **Fashion:** Fashion brands can explore cultural fusion and incorporate traditional design cues into their collections, appealing to a diverse customer base. - **Apparel:** Apparel companies can create unique and trendy clothing items that showcase a blend of traditional and modern fashion elements. - **E-commerce:** e-Commerce platforms can provide a space for streetwear brands with cross-cultural influences to reach a global audience and increase online sales. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)