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# Insect-Themed Beer Branding
These 'WhittleWood' Beers are Made With Eco-Friendly Practices

By Mishal Omar | Published 2016-11-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/whittlewood
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/whittlewood-craft-brewery.html) & [behance.net](https://www.behance.net/christidutoit)

WhittleWood is a craft brewery in Cape Town, South Africa that is inspired by the environment in both the design of its beers and the way in which the beers are created and packaged.

There is no doubt that many species are under threat due to the effects of climate change and WhittleWood aims to impact the environment as little as possible. The craft brewery packages its beer in [recycled bottles](https://www.trendhunter.com/trends/weekender-wheat), uses organic ink in the process of printing and the production of the beer itself is also [environmentally friendly](https://www.trendhunter.com/trends/environmental-sustainability). There are three different beers in the WhittleWood collection including a Honey Bee Blonde Ale, a Buckeye Butterfly India Pale Ale and a Black Widow Porter.

These beers aim to promote love for the environment in their design, while following through with this idea in their production process.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 49% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Packaging:** Embracing sustainable packaging practices can be a disruptive innovation opportunity for breweries, attracting environmentally conscious consumers.
- **Organic Printing:** Using organic ink in printing processes presents a disruptive innovation opportunity for brands looking to reduce their environmental footprint.
- **Environmentally Friendly Production:** Developing environmentally friendly production methods can drive disruptive innovation in the beer industry, appealing to consumers who prioritize sustainability.

### Industries Being Reshaped

- **Craft Brewery:** Craft breweries have the opportunity to adopt eco-friendly practices in their production and packaging processes, appealing to environmentally conscious consumers.
- **Printing:** The printing industry can explore the use of organic inks, offering a sustainable alternative and meeting the demand for eco-friendly solutions.
- **Sustainable Packaging:** The sustainable packaging industry can collaborate with breweries to develop recycled bottle options, supporting brands' eco-friendly initiatives.

## Related on Trend Hunter

- [Honey-Infused Blonde Beers](https://www.trendhunter.com/trends/blonde-beer.md)
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