# Embedded Generosity Frocks Whitten Grey Gives Away One Dress for Every Dress Bought By Tiana Reid | Published 2010-07-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/whitten-grey References: [springwise](http://springwise.com/non-profit_social_cause/whittengrey/) & [whittengrey](http://www.whittengrey.com/give/) Whitten Grey is a children's clothing company that commits itself to a "buy one, give one" initiative, meaning that for every frock bought, another dress is donated to a little girl in need. The Texas-based Whitten Grey produces high-quality, eco-friendly kids' dresses made with organic cotton. Consumers can even choose what country they would like to donate a dress to (Liberia, Malawi, Guatemala and Zimbabwe), as well as the color of the dress. Whitten Grey will encourage girls to lead more socially-conscious lives, since they'll know that a young lady in need is wearing a similar dress. **Contact Information** Whitten Grey [website](http://www.whittengrey.com/give/) Whitten Grey on [Twitter](https://twitter.com/#!/whittengrey) Whitten Grey on [Facebook](http://www.facebook.com/pages/Whitten-Grey/107225290638) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Buy One, Give One:** A trend where companies adopt a 'buy one, give one' initiative, donating a product for each item purchased. - **Socially-conscious Consumption:** A trend where consumers prioritize purchasing products that align with their values and contribute to a greater social cause. - **Eco-friendly Fashion:** A trend in the fashion industry where companies produce clothing using sustainable materials and environmentally-friendly practices. ### Sectors Adopting This - **Children's Clothing:** Opportunity for children's clothing brands to implement a 'buy one, give one' model, inspiring socially-conscious consumption and making a positive impact. - **Fashion:** Opportunity for fashion brands to focus on sustainability and eco-friendly practices, attracting consumers who value environmental responsibility. - **Nonprofit:** Opportunity for nonprofit organizations to partner with companies adopting the 'buy one, give one' model, expanding their reach and impact in helping those in need. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Social Good Prairie Dress](https://www.trendhunter.com/trends/gwen-dress.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Yellow Fit-and-Flare Dresses](https://www.trendhunter.com/trends/yellow-fitandflare-dresses.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Social Good Pajama Donations](https://www.trendhunter.com/trends/petit-lem.md) - [Customer Gifting Suites](https://www.trendhunter.com/trends/gifting-suite.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md)