# Artisan Dessert Beverages The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent By Michael Hemsworth | Published 2020-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/whittard-of-chelsea References: [foodbev](https://www.foodbev.com/news/whittard-of-chelsea-unveils-two-dessert-inspired-hot-chocolates/) & [whittard](https://www.whittard.co.uk) These Whittard of [Chelsea](https://www.trendhunter.com/trends/shift-happens) limited-edition hot chocolate flavors have been announced by the brand as a new beverage option for consumers who are looking for an artisanal way to indulge their sweet tooth. The launch will consist of two new flavors including Banoffee Pie and [Rhubarb](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry) & Custard, which will join the brands existing lineup of products inspired by classic desserts. The Rhubarb & Custard will be launched in January as part of a Valentine's Day campaign, while the Banoffee Pie option will launch at the end of February to coincide with Easter. Speaking on the new products, Whittard of Chelsea Senior Buyer for Flavored [Drinks](https://www.trendhunter.com/trends/drinks-with-benefits), Coffee and Confectionery Harvinder Woodcock said, "It’s hot chocolate – but not as you know it! Rhubarb & Custard and Banoffee Pie may be familiar in the dessert world but with a classic hot chocolate base and a touch of innovation, you have two deliciously daring inventions.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Artisan Dessert Beverages:** The launch of limited-edition dessert-inspired hot chocolate flavors presents an opportunity for innovative beverage companies to tap into the growing demand for artisanal, indulgent drinks. - **Innovative Flavor Combinations:** The introduction of flavors like Banoffee Pie and Rhubarb & Custard in hot chocolate opens up possibilities for creative and unexpected flavor pairings in the beverage industry. - **Seasonal Beverage Campaigns:** Launching new hot chocolate flavors in alignment with holidays like Valentine's Day and Easter allows companies to capitalize on seasonal demand while offering unique, festive options. ### Industries Being Reshaped - **Beverage:** Beverage companies can explore creating their own line of limited-edition, artisan dessert-inspired drinks to cater to consumers seeking unique and indulgent beverage options. - **Confectionery:** Confectionery manufacturers can leverage their expertise in dessert flavors to collaborate with beverage brands and develop innovative dessert-themed hot chocolate products. - **Hospitality:** Hotels, cafes, and restaurants can incorporate limited-edition dessert beverages into their menu to enhance the dining experience and attract customers with a taste for novelty and indulgence. ## Related on Trend Hunter - [Artisan Drinking Chocolate Mixes](https://www.trendhunter.com/trends/hotel-chocolat-drinking-chocolates.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md) - [Extra-Rich Restaurant Hot Chocolates](https://www.trendhunter.com/trends/cracker-barrel-fudge-hot-chocolate.md) - [Pudding-Inspired Hot Chocolates](https://www.trendhunter.com/trends/hot-chocolate-spoon.md) - [Pudding-Flavored Drink Mixes](https://www.trendhunter.com/trends/horlicks-malt-drink-mixes.md) - [Easily Enjoyed Pudding Products](https://www.trendhunter.com/trends/premier-foods-products.md) - [Caramelized Fruit Hot Chocolates](https://www.trendhunter.com/trends/caramelised-pineapple-drinking-chocolate.md) - [Cherry Chocolate Drink Mixes](https://www.trendhunter.com/trends/black-cherry-hot-chocolate-stirrer.md) - [Small-Batch Hot Chocolate Mixes](https://www.trendhunter.com/trends/real-hot-chocolate.md)