# Legendary Singer-Inspired Cosmetics MAC Cosmetics Unveiled a Whitney Houston Line of Products By Elena Rahman | Published 2021-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whitney-houston References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2021-09-30/mac-to-launch-a-whitney-houston-collection/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BeautyPackagingBreakingNews+%28Beauty+Packaging+Breaking+News%29) & [maccosmetics](https://www.maccosmetics.ca/?gclid=Cj0KCQjwtrSLBhCLARIsACh6RmgT9JcHAmSI1CIFupoDZEXTnzfRQDfLUqORy6LEmYfl4vhzcFGA1JMaAv_NEALw_wcB&gclsrc=aw.ds) [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) recently unveiled that its newest project will honor the ever-famed Whitney Houston. The cosmetics brand aims to represent the singer's influential fame through a line of products. Currently, the collection is in the works and is expected to launch in December 2022. The beauty brand inked a long-term and multi-faceted partnership with the [Whitney Houston Estate](https://www.trendhunter.com/trends/maisonmuse) to achieve the launch. The makeup line will coincide with the launch of Whitney Houston's upcoming biopic titled I Wanna Dance with Somebody. MAC plans to encapsulate and recreate some of the singer's most memorable beauty moments for the forthcoming film. Whitney's sister-in-law and former manager expresses that the team is excited to work with the beauty brand because Whitney would have loved it. Image Credit: MAC ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 35% | Activity: 69% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity-inspired Beauty Lines:** The trend of launching beauty lines inspired by iconic celebrities creates opportunities for disruptive innovation in the beauty industry. - **Brand Collaboration with Entertainment Industry:** The trend of collaborating with the entertainment industry to launch product lines creates opportunities for disruptive innovation in both the beauty and entertainment industries. - **Movie-inspired Beauty Lines:** The trend of launching beauty lines inspired by movies creates opportunities for disruptive innovation in the beauty industry and the entertainment industry. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can seize the opportunity to launch more lines that are inspired by iconic celebrities, movie characters, and collaborations with the entertainment industry. - **Entertainment:** The entertainment industry can explore partnerships with the beauty and personal care industry to launch product lines that coincide with their upcoming movies or biopics. - **Fashion:** The fashion industry can collaborate with the beauty and personal care industry to develop makeup collections that correspond with their clothing lines or iconic fashion moments. ## Related on Trend Hunter - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Country Star Lipstick Lines](https://www.trendhunter.com/trends/dolly-parton-2.md)