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# Californian Hipster Lookbooks
This Whitney Eve Fall Collection is Comfy and Effortlessly Cool

By Jana Pijak | Published 2014-11-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/whitney-eve-fall
References: [whitneyeve](http://whitneyeve.com/pages/lookbookfall14) & [whitneyeve](http://whitneyeve.com/)

The Whitney Eve Fall 2014 collection highlights a range of [effortlessly cool styles](https://www.trendhunter.com/trends/knys-fall-2025) that are designed with the Californian hipster in mind. The label's founded Whitney Port is known for her roles on [MTV](https://www.trendhunter.com/trends/dumbgood) hit series The Hills as well as her spin-off, The City that co-stared a young Olivia Palermo.

After working for Diane von Furstenberg and making her New York Fashion Week debut, Whitney has since toned down her aesthetic to fit a Californian consumer. Now that she's back home in her native California, Whitney creates easy and breathable pieces for the beach-loving fashionista.

The Whitney Eve Fall 2014 collection's most memorable pieces are its [rompers, chic sweatsuits](https://www.trendhunter.com/trends/brunette-the-label-2) and caged tank dresses that are more formal in their aesthetic.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 62% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### Why This Trend Is Growing

- **Effortlessly Cool Styles:** Designing fashion collections with effortlessly cool styles that appeal to the Californian hipster market.
- **Breathable Beach Fashion:** Creating easy and breathable pieces for the beach-loving fashionista.
- **Chic Sweatsuits:** Introducing chic sweatsuits as a trendy and comfortable alternative to traditional leisurewear.

### Industries Being Reshaped

- **Fashion Retail:** Opportunities to create and market clothing collections specifically tailored for the Californian hipster demographic.
- **Beachwear:** Developing fashionable and breathable beachwear options that cater to the needs of beach-loving fashionistas.
- **Athleisure:** Incorporating chic sweatsuits into the athleisure industry, offering trendy and comfortable options for consumers.

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