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# Minimalist Digital Time-Tellers
The White&White Clock Features Floating & Glowing Numbers

By Jason Soy | Published 2012-03-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/whitewhite-clock
References: [designcollector.net](http://designcollector.net/white-white-clocks-by-vadim-kibardin/) & [kibardindesign](http://www.kibardindesign.com/en/collection/collection-13/white-and-white-digital-led-clock.aspx)

Simplistic designs often make the biggest visual impact, so it comes as no surprise that this White&White clock would be a stunning and welcomed addition to any living or business space. Rather than have the digital numbers encased in some kind of electronic display, Vadim Kibardin, the White&White clock’s designer, has his time-teller only feature the [glowing digits](https://www.trendhunter.com/trends/ming-3702-minimalist), giving the effect of a clock that hovers and denotes time magically.

The White&White Clock is also notable for its incredibly [sleek design](https://www.trendhunter.com/trends/taoclock), looking as though it belongs in [Apple Inc](https://www.trendhunter.com/trends/apple-snooze).’s product line. The white frame of the chronograph blends seamlessly with the LEDs in the device to further enhance the numbers-appearing-out-of-nowhere effect. It is a redesign of a clock Kibardin made previously in 2009 called the Black&White.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 15% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture)

## Key Themes

### Key Themes Behind This Trend

- **Minimalist Design:** Opportunity to create minimalist products with a visually impactful aesthetic.
- **Floating Numbers:** Potential to incorporate floating numbers technology in various products for a magical effect.
- **Sleek Chronographs:** Disruptive innovation opportunity to design chronographs with a sleek and seamless appearance.

### Where This Applies

- **Furniture:** Opportunity to develop minimalist furniture designs that incorporate floating numbers technology.
- **Consumer Electronics:** Potential to create sleek and visually appealing electronic devices inspired by the White&White clock design.
- **Fashion Accessories:** Disruptive innovation opportunity to introduce chronographs in the fashion industry with a seamless and minimalistic design.

## Related on Trend Hunter

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- [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md)
- [Glowing Minimalist Timepieces](https://www.trendhunter.com/trends/ming-3702-minimalist.md)
- [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md)
