# Scrunched Paper Bag Couture Alexa Horgan and Lou'Ana Carron's Whitewash Series is Conceptual By Jana Pijak | Published 2014-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whitewash References: [lanciatrendvisions](http://www.lanciatrendvisions.com/en/article/dance-in-the-snow-whitewash-by-alexa-horgan-and-loua-ana-carron) & [louanacarron](http://louanacarron.com) Photographer Alexa Horgan teams up with visionary stylist Lou’ana Carron for 'Whitewash', an image series that graces the latest issue of 1 Granary. 1 Granary is a Central Saint Martins publication that gives its students a platform to showcase their creativity. The magazine's [conceptual fashion story](https://www.trendhunter.com/trends/shapes-we-take) 'Whitewash' dares to push the boundaries of fashion with its unique wardrobe staples that resemble pieces of [wearable art](https://www.trendhunter.com/trends/dirty-looks). The editorial's fashions shine a spotlight on "The White Snow", an annual Central Saint Martins showcase that highlights some of the school's most [innovative designer talents](https://www.trendhunter.com/trends/auteur-studios-fall-2025). "Inspired by the surreal style and mechanical inventions of painter and sculptor Oskar Schlemmer", this image series highlights fashions that resemble scrunched up paper forms. The wardrobe staples are conceptual and inventive, challenging a traditional view of fashion. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 74% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Conceptual Fashion:** Disruptive innovation opportunity: Exploring unconventional materials and designs in fashion to create unique and artistic wardrobe staples. - **Wearable Art:** Disruptive innovation opportunity: Blurring the boundaries between fashion and art by incorporating artistic elements into clothing designs. - **Fashion Showcases:** Disruptive innovation opportunity: Creating innovative platforms and events that empower emerging designers to showcase their creativity and push the boundaries of fashion. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Rethinking traditional fashion design by incorporating unconventional materials and concepts to create avant-garde clothing. - **Art and Fashion Collaboration:** Disruptive innovation opportunity: Encouraging collaboration between artists and fashion designers to create unique and boundary-breaking fashion pieces. - **Fashion Education and Media:** Disruptive innovation opportunity: Providing platforms and resources for fashion students to showcase their innovative designs and gain exposure in the industry. ## Related on Trend Hunter - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Tattered Fabric-Heavy Accessories](https://www.trendhunter.com/trends/our-legacy-1.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)