# Sun-Proof Smartphones Sony's New WhiteMagic LCDs are Glare-Resistant and Energy-Effecient By Omar Yusuf | Published 2011-08-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/whitemagic References: [gizmodo](http://gizmodo.com/5829465/sony-adds-a-white-pixel-to-energy) & [sony.net](http://www.sony.net/SonyInfo/News/Press/201108/11-086E/index.html) Because LCD screens are infamously difficult to view during the daytime hours, [Sony](https://www.trendhunter.com/trends/nextgeneration-display) has pioneered a technology called WhiteMagic which allegedly remedies the age-old nuisance posed by the Sun! Although the new WhiteMagic tech is scalable to almost any size, the demonstration occurred on a 3-inch, smartphone-sized screen. Armed with what Sony calls "outdoor mode," this screen is capable of saving incredible power by adding white to the three-color RGB system that monitors and televisions typically use. This means you don't have to fiddle around with your brightness and contrast settings; simply flip a switch on the small TV and whatever you're watching will be visible, regardless of the outside light. And here's the kicker: the WhiteMagic LCD switch saves approximately 50% of your power -- your battery will last twice as long and you'll be able to genuinely enjoy your mobile device under the sometimes-scathing sunlight. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Glare-resistant Screens:** The development of glare-resistant screens provides an opportunity for manufacturers to improve outdoor visibility on various devices. - **Energy-efficient Displays:** The innovation of energy-efficient displays opens up possibilities for longer battery life and reduced power consumption in electronic devices. - **Sun-proof Technology:** The emergence of sun-proof technology creates new opportunities for improved screen visibility and usability in bright sunlight conditions. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can leverage glare-resistant screens and energy-efficient displays to enhance the user experience of smartphones, tablets, and other devices. - **Automotive:** The automotive industry can incorporate glare-resistant screens to improve visibility in vehicle infotainment systems and enhance driver safety. - **Outdoor Equipment:** The outdoor equipment industry can utilize sun-proof technology to develop durable and reliable displays for sports watches, GPS devices, and outdoor gadgets. ## Related on Trend Hunter - [Long-Life E Ink Smartphones](https://www.trendhunter.com/trends/e-ink-4g-smartphone.md) - [Outdoor-Centric Smart Televisions](https://www.trendhunter.com/trends/terrace-full-sun.md) - [Paper-Like Display Smartphones](https://www.trendhunter.com/trends/tcl-50-nxtpaper-and-50-pro-nxtpaper.md) - [Brightness-Enhanced TV Screens](https://www.trendhunter.com/trends/samsung-display.md) - [Paper-Like LCD Screen Tablets](https://www.trendhunter.com/trends/eazeye-paper-20.md) - [Paper-Like Display Smartphones](https://www.trendhunter.com/trends/tcl-smartphones.md) - [Anti-Reflective Screen Guards](https://www.trendhunter.com/trends/origarmor.md) - [Eye-Friendly Monitor Technologies](https://www.trendhunter.com/trends/hannspree-hybri-monitor.md) - [Blue Light-Free Tablets](https://www.trendhunter.com/trends/daylight-dc1.md)