# Clever Eco Paper Whitelines Turns Writing Upside Down by Bleaching the Lines, Not the Paper By Innospotter | Published 2010-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/whitelines References: [whitelines.se](http://www.whitelines.se/en/the-story) & [whitelines.se](http://www.whitelines.se/en/function) Swedish-based Whitelines has found a great way to reduce the [environmental impact of paper usage](https://www.trendhunter.com/trends/tree-free-paper-towels) by simply flipping common sense upside down. Instead of bleaching the entire paper before printing dark lines on it, Whitelines basically just bleaches the lines. The result is a typographic design experience that will help any piece of writing look better. Whitelines products are seen used at business schools and company letters as a way to brand themselves as [eco-aware](https://www.trendhunter.com/trends/hannspree-ecovision-paper-display). Whitelines paper is only a bit more expensive than [regular paper](https://www.trendhunter.com/trends/mondi-1), but way cooler. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Paper:** The trend of using environmentally friendly paper products by bleaching only the lines presents an opportunity for businesses to offer sustainable alternatives and reduce their carbon footprint. - **Design Experience:** The trend of using Whitelines paper for a unique typographic design experience opens up opportunities for graphic designers and creative professionals to create visually appealing content. - **Brand Sustainability:** The trend of using Whitelines paper as a branding tool for business schools and companies to showcase their eco-awareness creates opportunities for businesses to align their brand with sustainability values. ### Industries Being Reshaped - **Stationery:** The stationery industry can tap into the trend of eco-friendly paper products to provide sustainable and visually appealing writing materials. - **Graphic Design:** The graphic design industry can leverage the trend of using Whitelines paper to offer unique design experiences and create visually stunning content. - **Education:** The education industry can embrace the trend of using Whitelines paper to promote sustainability and eco-awareness among students and educational institutions. ## Related on Trend Hunter - [Cost-Effective Upcycled Paper](https://www.trendhunter.com/trends/rescript.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Sustainable Eraser Packaging](https://www.trendhunter.com/trends/maped.md) - [Carbon-Neutral Stationery Brands](https://www.trendhunter.com/trends/fabercastells.md) - [Eco-Friendly Wrapping Papers](https://www.trendhunter.com/trends/dissolvable-gift-wrap.md) - [Reusable Paper-Free Notebooks](https://www.trendhunter.com/trends/nuka-book.md) - [Eco-Friendly Paper Cups](https://www.trendhunter.com/trends/stora-enso.md) - [Magnetic Whiteboard Notebooks](https://www.trendhunter.com/trends/whiteboard-notebook.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md)