# Connected Wine Bottles Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices By Laura McQuarrie | Published 2017-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/white-wine-bottles References: [thinfilm.no](http://thinfilm.no/2017/07/25/barbadillo-uses-thinfilms-technology-to-launch-largest-global-deployment-of-nfc-in-the-wine-spirits-industry/) & [barbadillo](http://www.barbadillo.com/) Spain's leading white wine brand, Barbadillo, launched a partnership with Thinfilm that gives consumers the chance to interact with its Castillo de San Diego white wine bottles like never before. While there are many [beverage brands](https://www.trendhunter.com/trends/packaging-initiative-in-singapore) that list websites for consumers to visit and include scannable QR codes to encourage consumers to learn more about a limited-time promotion, Barbadillo's bottles are equipped with [NFC technology](https://www.trendhunter.com/trends/smartlinks) from Thinfilm to boost interactions. By tapping a smartphone to the neck of a [smart wine bottle](https://www.trendhunter.com/trends/gulf-union-foods) with Thinfilm's SpeedTap tag, wine drinkers are able to instantly learn more about how they may win a cash prize using a code printed on the inside of the white wine bottle's cork. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Smart Packaging:** The use of NFC technology in wine bottles opens up opportunities for more interactive and connected packaging experiences. - **Enhanced Consumer Engagement:** Allowing consumers to instantly learn more about promotions and incentives through smart wine bottles creates a more engaging and immersive experience. - **Gamification in Marketing:** The opportunity to win a cash prize through a code printed on the inside of the wine bottle's cork adds a gamification element to the promotion. ### Industries Being Reshaped - **Wine & Beverage:** The wine industry can take advantage of smart packaging technology to create unique experiences and engage with consumers in a more interactive way. - **Marketing & Advertising:** Marketers can explore the use of gamification and smart packaging to increase consumer engagement with their products and promotions. - **Technology & Electronics:** The use of NFC technology in packaging opens up opportunities for innovation and advancements in the field of smart packaging and connected devices. ## Related on Trend Hunter - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Smart Bottle Openers](https://www.trendhunter.com/trends/smart-bottle-opener.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md)