# Simplified Homemade Cocktails The White Whale Bold Mixers Ensures People Enjoy Well-Made Drinks By Meghan Young | Published 2014-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-whale-bold-mixers References: [uncrate](http://uncrate.com/stuff/white-whale-bold-cocktail-mixers/) & [drinkwhitewhale](http://drinkwhitewhale.com/) Not everyone is born a natural bartender and for those who struggle behind the counter, the [White Whale](https://www.trendhunter.com/trends/cocktail-holiday-kit) Bold Mixers have them covered. Available in three versions, each one is meant to be mixed with a specific drink of choice including gin, vodka and bourbon to ensure that everyone's alcohol of choice is in the running. Created in the heart of the South by founders Dave Staples and Corey Mason, the White Whale Bold Mixers boast fun names as well. The Auntie's Old Fashioned tastes of youngberry and rosemary while The Older Brother is has notes of [organic lemon](https://www.trendhunter.com/trends/girl-walks-into-a-bar), siberian fir and sweet orange. The Filthy Liar is made up of lychee, organic lime and clove. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Personalized Cocktail Mixers:** The trend of personalized cocktail mixers allows individuals to create custom drinks suited to their taste preferences. - **Easy-to-use Bartending Solutions:** The trend of easy-to-use bartending solutions provides convenience for those who are not skilled in mixology. - **Creative Flavor Combinations:** The trend of creative flavor combinations in cocktail mixers adds an exciting twist to traditional drinks. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of personalized cocktail mixers by offering a wide variety of customizable options. - **Home Bartending Equipment:** The home bartending equipment industry can benefit from the trend of easy-to-use bartending solutions by designing intuitive and user-friendly tools. - **Flavoring and Ingredient Suppliers:** Flavoring and ingredient suppliers have an opportunity to tap into the trend of creative flavor combinations by developing unique and innovative mixology ingredients. ## Related on Trend Hunter - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md) - [Ready-to-Prepare Cocktail Mixers](https://www.trendhunter.com/trends/homecrafted-cocktail-mixer.md) - [Single-Serve Cocktail Collabs](https://www.trendhunter.com/trends/mr-lyan-x-whitebox.md) - [Beachside Whiskey Cocktails](https://www.trendhunter.com/trends/beach-whiskey-canned-cocktails.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md)