# Collaborative Fantasy Whiskies White Walker by Johnnie Walker Takes Cues from Game of Thrones By Laura McQuarrie | Published 2018-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-walker-by-johnnie-walker References: [luxurylaunches](http://luxurylaunches.com/gastronomy/scotch-is-coming-the-feared-white-walkers-have-inspired-a-new-launch-from-johnnie-walker.php) & [twitter](https://twitter.com/JohnnieWalkerUS/status/991846249065336832) This fall, White Walker by Johnnie Walker is set to be introduced as a new product inspired by Game of Thrones. The details surrounding the new whiskey that will be created in partnership with [HBO](https://www.trendhunter.com/trends/the-white-lotus-x-coffee-mate) are limited, yet the teaser images show the iconic Jonnie Walker logo in an icy setting. Previously, HBO has collaborated with both wineries and breweries on limited-edition Game of Thrones alcohol products, yet this marks the first time that it will be venturing into the [co-creation of a spirit](https://www.trendhunter.com/trends/the-noble-share). Johnnie Walker is known for coming out with [unique, special-edition products](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles), and this new release is set to capture the hearts of Game of Thrones fans, especially as a new season of the TV series will be launched as of 2019. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Collaborative Entertainment Alcohol:** Collaborating with popular entertainment franchises to create new alcoholic products, capitalizing on fan loyalty. - **Limited-edition Spirit Releases:** Coming out with unique and limited-time spirit releases to create excitement and a sense of exclusivity among consumers. - **Pop Culture-inspired Beverages:** Creating new beverage products inspired by popular TV series, movies, and other forms of entertainment. ### Industries Being Reshaped - **Alcoholic Beverages:** Alcoholic beverage companies can collaborate with entertainment franchises to create unique, fan-focused products. - **Entertainment:** Entertainment companies can partner with alcoholic beverage companies to create limited-edition products that drive fan engagement and revenue. - **Marketing and Advertising:** Marketing agencies can help alcoholic beverage companies create marketing campaigns leveraging pop culture partnerships to excite target audiences. ## Related on Trend Hunter - [NFT-Paired Whiskies](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour.md) - [Après-Ski Whiskys](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ice-chalet.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Video Game-Themed Whiskeys](https://www.trendhunter.com/trends/moth-and-wolf.md) - [Commemorative Undead Whiskeys](https://www.trendhunter.com/trends/sexton-single-malt.md) - [Exclusive Umami-Flavored Whiskeys](https://www.trendhunter.com/trends/johnnie-walker-3.md) - [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [NFT-Backed Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-1.md)