# Collaborative Blogger Wines DESIGNLOVEFEST Created a White Summer Wine with Winc By Laura McQuarrie | Published 2016-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/white-summer-wine References: [designlovefest](http://www.designlovefest.com/2016/08/wildest-dreams-release/) & [clubw](http://www.clubw.com/designlovefest) The DESIGNLOVEFEST blog has been collaborating with wine subscription service Winc (formerly known as Club W) for the creation of a [white summer wine](https://www.trendhunter.com/trends/jam-shed-white-blend) that's now been released as 'Wildest Dreams.' The [crisp wine is a blend](https://www.trendhunter.com/trends/bota-box-brightside) of sauvignon blanc from santa barbara and an aromatic viognier from paso robles that boasts notes of honeysuckle, citrus fruits and berries. As part of the collaboration, the wine will be offered for a limited time online. Blogger collaborations have become extremely popular across a range of industries, with brands partnering up with influencers like DESIGNLOVEFEST's Bri Emery for a range of projects. Prior to this project, DESIGNLOVEFEST released a line of design-centric paper plates with Cheeky that are now sold through [Target](https://www.trendhunter.com/trends/the-collective-good-wine-range). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 43% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Blogger Collaborations:** Opportunity for wine subscription services to partner with popular bloggers and influencers for unique wine blends. - **Limited Edition Offerings:** Opportunity for businesses to create buzz and drive sales through limited time collaborative product offerings. - **Design-centric Collaborations:** Opportunity for businesses to partner with bloggers and influencers with design expertise for unique and visually appealing product offerings. ### Where This Applies - **Wine Subscription Services:** Opportunity for wine subscription services to collaborate with bloggers and influencers to create unique and limited edition wine offerings. - **Retail:** Opportunity for retailers to collaborate with bloggers and influencers for design-centric product offerings that drive sales. - **Food and Beverage:** Opportunity for food and beverage companies to collaborate with bloggers and influencers to create unique, limited edition products that generate buzz and drive sales. ## Related on Trend Hunter - [Celeb-Backed Wine Sets](https://www.trendhunter.com/trends/reeses-book-club-simi-winery.md) - [Wine Content Creator Programs](https://www.trendhunter.com/trends/winefluencer-club.md) - [Limited-Edition Influencer Wines](https://www.trendhunter.com/trends/echo-falls-and-gk-barry.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Limited-Edition Organic Wines](https://www.trendhunter.com/trends/avaline-x-stella-mccartney.md) - [Cocktail-Inspired Wine Collections](https://www.trendhunter.com/trends/signature-cocktail-collection.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Spring-Celebrating Wine Launches](https://www.trendhunter.com/trends/italian-bianco.md)