# White-Hot Menswear 'White Summer Day' in GQ China Shows a Clean, Ivory Spring Look By Marissa Brassfield | Published 2010-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/white-summer-day References: [thefashionisto](http://thefashionisto.com/blog/2010/04/03/andres-velencoso-segura-by-giampaolo-sgura-white-summer-day/) & [gq](http://www.gq.com/) 'White Summer Day,' photographer Giampaolo Sgura's editorial for this month's issue of GQ China, shows a hot series of [menswear in clean, crisp white](https://www.trendhunter.com/trends/jiyongkim-fw25). Stylist Grant Pearce dressed model Andres Velencoso Segura in [white suits](https://www.trendhunter.com/trends/luca-faloni-linen-suit), button-down shirts, shorts, and polo shirts. Each all-white outfit is more immaculate than the last, but my favorite shot from 'White Summer Day' has to be the seventh image, in which Segura shows just how hot an [all-white suit](https://www.trendhunter.com/trends/white-is-good-shop) can be. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Crisp White Menswear:** The trend of men's fashion embracing clean and immaculate white outfits, creating a fresh and sophisticated look. - **Monochromatic Styling:** The trend of wearing outfits in a single color, particularly white, for a minimalist and modern aesthetic. - **White Summer Fashion:** The trend of incorporating white garments in men's summer fashion, offering a breezy and stylish look. ### Who This Affects Most - **Fashion Retail:** Opportunity for retailers to curate collections of crisp white menswear, tapping into the demand for fresh and sophisticated styles. - **Fashion Photography:** Opportunity for photographers to capture the beauty and elegance of white monochromatic styling in menswear editorial shoots. - **Luxury Menswear Brands:** Opportunity for luxury menswear brands to create exclusive collections of high-end white summer fashion, appealing to fashion-forward consumers. ## Related on Trend Hunter - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md)