# Sensory Romance Desserts This Japanese Strawberry Tart is Made With White Strawberries By M | Published 2016-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-strawberries References: [designtaxi](http://designtaxi.com/news/383446/A-Rare-Japanese-White-Strawberry-Tart-That-Captures-The-Scent-Of-First-Love/) & [mymodernmet](http://www.mymodernmet.com/profiles/blogs/scent-of-love-white-strawberry-tart) In honor of the recent creation of white strawberries in Japan, a pastry shop by the name of Qu'il Fait Bon put together a decadent [tart dessert](https://www.trendhunter.com/trends/strawberries-cream-tarts) containing the fruit that replicates the essence of love through flavor and smell. The use of the unusual yet familiar white fleshed fruit gives the tart an unconventional aesthetic. White strawberries have been a work in progress for over 20 years, created with the use of anthocyanin. The chemical is the ingredient that gives the fruit its bright red flesh, so the white strawberries only have a drop of the liquid inside rending them a pale pink and almost white in color. The strawberries are known as "Hatsukoi no Kaori" which means "the [scent of first love](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues)" and speaks to the fruit's use in capturing the romantic concept through flavor. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **White Strawberry Desserts:** With the arrival of white strawberries, businesses can create unique and visually stunning desserts that appeal to customers' senses. - **Romantic Flavor Combinations:** Inspired by the concept of first love, companies can create desserts with unique and symbolic flavor combinations that evoke strong emotions in customers. - **Anthocyanin-based Fruit Innovation:** The development of white strawberries using anthocyanin provides an opportunity for businesses to experiment with other less conventional fruits and colors in their products. ### Where This Applies - **Pastry Shops:** Pastry shops can use white strawberries and romantic flavor combinations to differentiate their products from competitors and create an emotional connection with customers. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can explore the use of anthocyanin to develop new fruit varieties and colors for innovative and visually striking products. - **Gift and Specialty Food Retailers:** Gift and specialty food retailers can leverage the romantic and unique qualities of white strawberries to create one-of-a-kind gifts that appeal to customers' senses and emotions. ## Related on Trend Hunter - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Sensorial Valentine's Frappuccinos](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino.md) - [Premium Strawberry Preserves](https://www.trendhunter.com/trends/strawberry-preserves.md) - [Artisanal Strawberry Jams](https://www.trendhunter.com/trends/oishii.md) - [Elegantly Fresh V-Day Desserts](https://www.trendhunter.com/trends/strawberry-charlotte.md) - [Fruit-Centric Japanese Hotel Experiences](https://www.trendhunter.com/trends/strawberry-afternoon-tea.md) - [Creamy Dessert-Style Sandwiches](https://www.trendhunter.com/trends/marks-spencer-dessert-sandwich.md) - [Punch-Flavored Strawberries](https://www.trendhunter.com/trends/tropical-bliss.md) - [White Chocolate Berry Lattes](https://www.trendhunter.com/trends/white-chocolate-strawberry-nespresso.md)