# Boldly Modern White Spirits The House of Rémy Martin Has Unveiled Rémy V By Kalin Ned | Published 2026-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/white-spirit References: [remymartin](https://www.remymartin.com/en-us/news/the-house-of-remy-martin-unveils-remy-v/)  The House of Rémy Martin boasts [Rémy V](https://www.trendhunter.com/trends/nighttime-cognac) — a modern white spirit distilled from 100% French grapes and bottled at 35% alcohol by volume. Rémy V represents a departure from the brand's [traditional cognac heritage](https://www.trendhunter.com/trends/delamain-la-rambaudie) into the contemporary spirits market. The [crystal clear and naturally smooth spirit](https://www.trendhunter.com/trends/grey-goose-berry-rouge) crafted through traditional distillation on the lees in copper pot stills, which results in a bright and expressive profile with notes of fresh fruit, rose, violet, and a hint of citrus and mint. The House of Rémy Martin's modern white spirit is designed to appeal to a new generation of drinkers who value authenticity and self-expression. The launch is accompanied by a campaign called 'it's V you' in partnership with creator Tefi Pessoa, who embodies the playful and confident energy that the brand hopes to associate with the product. Image Credit: The House of Rémy Martin ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 54% | Activity: 55% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Grape-based White Spirits:** The emergence of a clear spirit distilled from 100% French grapes signals potential for category hybrids blending cognac techniques with contemporary neutral-spirits formats. - **Heritage Brands Repositioning:** Legacy producers launching modern expressions indicate opportunities to create premium subcategories that reframe provenance and craftsmanship for younger audiences. - **Creator-led Spirits Campaigns:** Partnerships with visible creators who embody brand energy point to influencer-driven product lines where personality, flavor, and packaging are tightly integrated. ### Who This Affects Most - **Luxury Alcoholic Beverages:** Premium beverage makers exploring lower-ABV, transparent expressions suggest new portfolio strategies that balance sophistication with broad generational appeal. - **Beverage Packaging and Design:** Crystal-clear bottling and playful visual storytelling create room for packaging to function as a primary brand differentiator in crowded retail environments. - **Agricultural Supply Chains:** Relying on 100% French grape inputs emphasizes traceable terroir labeling and vertically integrated sourcing as routes to premium provenance claims. ## Related on Trend Hunter - [Updated Gin Bottles](https://www.trendhunter.com/trends/hendricks-1.md) - [Festive Cognac Cocktails](https://www.trendhunter.com/trends/cognac-cocktails.md) - [Exquisite Artist-Designed Spirits](https://www.trendhunter.com/trends/anish-kapoor2.md) - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Limited-Edition Aniseed Cocktails](https://www.trendhunter.com/trends/ricard.md) - [City-Specific Cognac Bottle Designs](https://www.trendhunter.com/trends/this-is-my-city.md) - [Chinese Artist Designed Cognacs](https://www.trendhunter.com/trends/xue-song.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md)