# Game Piece-Inspired Packaging The White Sorbent Extra Branding is Inspired by the Domino Effect By Jana Pijak | Published 2018-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/white-sorbent-extra References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/07/dietary-supplement-white-sorbent-extra.html) & [behance.net](https://www.behance.net/limonov) Based in Minsk, Belarus, designer Lesha Limonov of Yushkouski studio is behind this [White Sorbent Extra](https://www.trendhunter.com/trends/white-castle-3) brand identity. The [dietary supplement packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging) for client Bioterra is inspired by the [Domino Effect](https://www.trendhunter.com/trends/domino-pendant) principle and references the chain reaction that is synonymous with the popular game. Each dietary supplement package is also modeled to resemble a classic Domino game piece -- featuring a paper construction with a black backdrop and white dotted accents. "White circles are associated with white tablets, which are embossed to convey a more exact similarity to the original dominoes," said designer Lesha Limanov about the project. This White Sorbent Extra branding recreates the aesthetic of an age-old game that is enjoyed globally by players of all ages, making it eye-catching and familiar to those trying out a new dietary supplement. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Packaging Innovation:** The game piece-inspired packaging for dietary supplements creates a unique and eye-catching design. - **Domino Effect Principle:** The use of the domino effect principle in branding creates a connection with consumers and emphasizes the product's effectiveness. - **Familiarity in Packaging:** Drawing inspiration from a popular game creates a sense of familiarity and comfort for consumers. ### Where This Applies - **Health and Wellness:** The dietary supplement industry can leverage game-inspired packaging to stand out in a crowded market. - **Consumer Goods:** Game-inspired packaging can be used by various consumer goods companies to create unique product experiences. - **Design and Branding:** The design and branding industry has the opportunity to explore creative ways to incorporate familiar concepts into packaging designs. ## Related on Trend Hunter - [Domino-Inspired Pendant Lamps](https://www.trendhunter.com/trends/domino-pendant.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Board Game-Themed Food Promotions](https://www.trendhunter.com/trends/premier-foods-and-hasbro.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)