# Collar-Protecting Sprays PristineCollars is Designed to Keep White Shirt Collars Clean & Crisp By Laura McQuarrie | Published 2020-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/white-shirt-collars References: [prnewswire](https://www.prnewswire.com/news-releases/first-spray-ever-to-protect-your-white-collars-hits-the-market-301039542.html) & [pristinecollars](https://www.pristinecollars.com/how-it-works/) PristineCollars is a first-of-its-kind product that's designed to keep white shirt collars clean and protected. The product is designed to be sprayed onto a collar before the shirt is put on, so that a [protective barrier](https://www.trendhunter.com/trends/outdoor-care) can be formed to offer protection against everything from makeup and spills to perspiration—which commonly causes yellowing. The spray-on solution was specifically developed to solve the problem of yellowing, as stains become dye-like and change the integrity of fibers. The spray solution to prevent white collars from yellowing is 100% non-toxic, biodegradable and eco-friendly, offering a simple way for people to ensure commonly used products like [sunscreen, oil or other substances](https://www.trendhunter.com/trends/dropps-odor-eraser) don't ruin a crisp-looking outfit. Image Credit: PristineCollars ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 35% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collar-protecting Sprays:** Opportunity to innovate in the field of garment care and maintenance with spray-on solutions that prevent yellowing and offer protection against stains and spills. ### Industries Being Reshaped - **Fashion and Apparel:** Opportunity for fashion and apparel brands to develop innovative products that keep white shirt collars clean and protected. - **Eco-friendly Products:** Opportunity for companies in the eco-friendly products industry to develop non-toxic, biodegradable, and eco-friendly spray solutions for garment care. - **Personal Care:** Opportunity for personal care companies to integrate collar-protecting sprays into their product offerings to provide additional convenience and value to consumers. ## Related on Trend Hunter - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Shape-Preserving Shoe Guards](https://www.trendhunter.com/trends/crep-protect-3.md) - [Innovative Bacteria-Free Bedding](https://www.trendhunter.com/trends/prossioni.md) - [Household Allergen Neutralizers](https://www.trendhunter.com/trends/clorox-pure-allergen-neutralizer.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Purple Oral Serums](https://www.trendhunter.com/trends/purple-serum.md)