# Sheep Milk-Infused Alcohol New Zealand Brand White Sheep Co. Launches Liqueurs and Spirits By Grace Mahas | Published 2019-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-sheep-co References: [thedieline](https://thedieline.com/blog/2019/6/12/white-sheep-co-delivers-a-truly-special-spirit-with-clever-packaging) & [thewhitesheepco](https://www.thewhitesheepco.com/products) White Sheep Co., a New Zealand brand, has recently launched a line of sheep milk-infused liqueurs and spirits. The collection includes '[Sheep Milk & Honey Gin](https://www.trendhunter.com/trends/penrhos-gin-liqueurs),' '[Sheep Milk Vodka Unfiltered](https://www.trendhunter.com/trends/cashmir-vodka),' and '[Sheep Milk Cream Liqueur](https://www.trendhunter.com/trends/ballycastle-stout). The alcohol is made in a traditional way using small batch fermentation and a copper still. White Sheep Co. uses special yeasts and old fashioned brewing techniques that takes 12 days to complete. The spirits and liqueurs are all uniquely handcrafted using a single distillation. The flavorful alcohol is held in short, stout glass bottles that feature embroidered-like artwork. Moreover, the bottle boasts modest block typography for the logo. While New Zealand has not been known for its alcohol specifically, the new line of traditional liqueurs and spirits may change its current alcohol industry. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Sheep Milk-infused Alcohol:** There is an opportunity for distilleries to integrate unique, flavorful ingredients to create new and unconventional alcohol products. - **Handcrafted Liqueurs and Spirits:** The growing interest in artisanal, craft alcohol presents an opportunity for small-batch distilleries to create unique, high-quality products with distinct tastes and branding. - **Innovative Fermentation Techniques:** Innovations in fermentation techniques and yeasts are opening new possibilities for creating distinctive and unique flavors in alcohol production. ### Sectors Adopting This - **Alcohol Production:** Distilleries could experiment with new techniques and ingredients to cater to a growing interest in unique and unconventional alcohol products. - **Food and Beverage:** Sheep milk and other unconventional ingredients could be used to create new and innovative food and beverage products for the market. - **Textile and Packaging:** The embroidered-like artwork on the bottles and the use of block typography present an opportunity for textile and packaging industries to cater to a growing interest in unique and aesthetically pleasing product design. ## Related on Trend Hunter - [Whey-Based Vodka Spirits](https://www.trendhunter.com/trends/cowcohol.md) - [Sheep Milk Skincare](https://www.trendhunter.com/trends/banor.md) - [Whey-Based Whiskies](https://www.trendhunter.com/trends/wheyskey.md) - [Sheep's Milk Baby Formulas](https://www.trendhunter.com/trends/sheep-milk-infant-formula.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Alcohol-Infused Whipped Creams](https://www.trendhunter.com/trends/alcoholinfused-whipped-creams.md) - [Upcycled Whey-Infused Spirits](https://www.trendhunter.com/trends/wheyward-spirit.md) - [Creamy Non-Alcoholic Liqueurs](https://www.trendhunter.com/trends/nonalcoholic-liqueur.md) - [Balanced Honey-Infused Liqueurs](https://www.trendhunter.com/trends/hard-honey-liqueur.md)