# Ready-to-Drink White Russian Cocktails Cutwater Spirits Debuts the Delicious White Russian Drink By Grace Mahas | Published 2020-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-russian-cocktail References: [cutwaterspirits](https://cutwaterspirits.com/) Cutwater Spirits recently announced the launch of a new ready-to-drink White Russian cocktail in a can. The new twist on the classic drink (vodka and milk) features Cutwater Vodka with a house-made [coffee cream liqueur](https://www.trendhunter.com/trends/canned-espresso-martini). The beverage, which boasts a 14% ABV, contains notes of vanilla ice cream, freshly brewed coffee, indulgent mocha, and a hint of waffle cone “When we came up with the fun idea of making a White Russian in a can, we set out to create something totally different than anything else out there in the Ready to Drink format,” says Master Distiller and Co-Founder, Yuseff Cherney. “This is exactly the drink you want in your hand this winter, and tastes especially awesome when you're wearing your favorite bathrobe.” The gluten-free White Russian beverage is available to purchase in packs of four for $12.99. Image Credit: Cutwater Spirits ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Cocktails:** This trend shows opportunity for disruptive innovation with the rise of on-the-go alcoholic drinks. - **Convenient Alcoholic Beverages:** This trend creates opportunities for companies to capture the market for convenient beverages that offer unique flavors. - **Specialty Cocktails in Cans:** This trend creates opportunities for brands to deliver unique cocktails to consumers with packaging that offers easy accessibility and portability. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** This industry can benefit from creating new and unique on-the-go beverage offerings that will attract consumers who are looking for convenience and portability. - **Canned Beverage Industry:** This industry can benefit from finding new ways to package and deliver unique flavors in convenient and portable canned products. - **Food and Beverage Industry:** This industry can benefit from developing new and unique food pairings that complement ready-to-drink cocktails, thereby creating experiences for consumers that extend beyond just drinking alcohol. ## Related on Trend Hunter - [Decadent Canned Cocktails](https://www.trendhunter.com/trends/strawberry-white-russian.md) - [Canned Cocoa Coffee Cocktails](https://www.trendhunter.com/trends/cutwater-chocolate-espresso-martini.md) - [High-ABV Holiday Cocktails](https://www.trendhunter.com/trends/cutwater.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Indulgent Canned Martini Cocktails](https://www.trendhunter.com/trends/readytodrink-martinis.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails.md) - [Bar-Quality Canned Martinis](https://www.trendhunter.com/trends/collina-co-espresso-martini.md) - [RTD Espresso Martinis](https://www.trendhunter.com/trends/apres-hours.md)