# Botanical White Rums Spirited Union Distillery Created a First-of-Its-Kind Botanical White Rum By Laura McQuarrie | Published 2019-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-rum References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/08/amsterdam-distillery-creates-botanical-white-rum/) & [spirited-union](https://www.spirited-union.com/journal/lemon-and-leaf/) [Spirited Union Distillery](https://www.trendhunter.com/trends/spirited-seas) is setting itself apart as a botanical rum distillery that's created the world's first [botanical white rum](https://www.trendhunter.com/trends/wrays-43), which is prepared with simple, natural ingredients like Amalfi lemons, blue eucalyptus and kina bark. The distillery's newest botanical spirit, Union Lemon & Leaf Rum, also contains Sri Lankan black tea, sarawak pepper and sarsaparilla root, which is said to create notes that are citrusy and grassy with a [spicy finish](https://www.trendhunter.com/trends/sly-dog). The botanical rum distillery's approach to rum avoids the use of artificial additives and sickly sweet ingredients and looks beyond tradition to offer a fresh new perspective on white rum. According to Spirited Union Distillery, its new Lemon & Leaf Rum pairs exceptionally well with tonic water, lemon zest and a mint leaf. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Botanical White Rums:** Disruptive innovation opportunity: Create new flavors and aromas for white rum by infusing botanical ingredients. - **Natural Ingredients:** Disruptive innovation opportunity: Develop rum brands that prioritize simple and natural ingredients over artificial additives. - **Fresh Perspectives:** Disruptive innovation opportunity: Explore new approaches to white rum production that challenge traditional methods. ### Industries Being Reshaped - **Craft Distilleries:** Disruptive innovation opportunity: Incorporate botanical ingredients into the production process of craft distilleries, creating unique and flavorful rum products. - **Beverage:** Disruptive innovation opportunity: Develop new white rum products that cater to consumers seeking natural, refreshing, and innovative beverages. - **Mixology:** Disruptive innovation opportunity: Create cocktail recipes that highlight the unique flavors and aromas of botanical white rum, offering a new experience for mixologists and customers alike. ## Related on Trend Hunter - [Floral Dandelion-Spiced Rum](https://www.trendhunter.com/trends/warners-distillery.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Premium Scotland-Distilled Rums](https://www.trendhunter.com/trends/duo-white-rum.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Next-Gen Rum Spirits](https://www.trendhunter.com/trends/dropworks.md) - [Bison Grass-Infused Rums](https://www.trendhunter.com/trends/bison-grass-infused-rum.md) - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Non-Alcoholic Coconut Rums](https://www.trendhunter.com/trends/caleo.md) - [Triple-Filtered Flavored Rum](https://www.trendhunter.com/trends/distinct-distillers.md)