# Virtual Awareness Walks White Ribbon's 'Walk a Mile in Her Shoes' Seeks to End Discrimination By Riley von Niessen | Published 2020-09-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/white-ribbon References: [whiteribbon.akaraisin](https://whiteribbon.akaraisin.com/Common/Event/Home.aspx?seid=21871&mid=8) This year, [White Ribbon's](https://www.trendhunter.com/trends/my-friend-max-hate) 'Walk a Mile in Her Shoes' initiative is going virtual, with the event running from September 26th until October 2nd. Described as "[a walk to end gender-based violence](https://www.trendhunter.com/trends/walk-for-alzheimers), racism, and all forms of discrimination," Walk a Mile in Her Shoes aims to raise funds in support of White Ribbon, a global movement that calls upon men and boys to take a stand. Those wishing to participate in the walk can do so by walking one mile in the heels of their choice, or otherwise raising awareness through [t-shirts, signs, and other statements](https://www.trendhunter.com/trends/kids-help-phone). While they're able to participate anywhere that they choose, they can show their solidarity online by using the #WhiteRibbonWalk hashtag. On October 2nd, all teams and sponsors will have a chance to come together and celebrate virtually. Registration is open on WalkAMileToronto.ca, where donations are also accepted. This year, White Ribbon seeks to reach a goal of $235,000. Image Credit: White Ribbon ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Virtual Walkathons:** The trend of hosting virtual events that allow participants to complete activities remotely presents an opportunity for growth for nonprofits aiming to increase awareness and donations. - **Activism-focused Fundraising:** Aligning fundraising initiatives with a social cause or a statement can encourage civic engagement and garner support from communities that value philanthropy. - **Crowdfunding for Change:** Utilizing crowdfunding platforms to fuel social campaigns that call for systemic change can open up ample opportunities for innovation and collaboration. ### Who This Affects Most - **Nonprofit:** The nonprofit sector is ripe for innovation, with a growing need for virtual event solutions and creative fundraising ideas that can engage donors and supporters alike. - **Social Media:** Social media platforms can offer a space for sharing and disseminating information related to activism and social causes, as well as developing grassroots networks that support change. - **Tech:** Developing tech-driven fundraising tools and platforms that can facilitate global campaigns for social good has the potential to disrupt the way people perceive traditional charity models and donations. ## Related on Trend Hunter - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Menstrual Health Day Initiatives](https://www.trendhunter.com/trends/menstrual-health-day.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [International Women's Day Campaigns](https://www.trendhunter.com/trends/ywca-launches.md) - [International Women’s Day Events](https://www.trendhunter.com/trends/womencentric-celebrations.md) - [Empowering Wish Campaigns](https://www.trendhunter.com/trends/women-for-wishes.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md)