# Post-Menopausal Skincare Concentrates Korres' White Pine Meno-Reverse™ Formula Targets Aging By Jana Pijak | Published 2020-08-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/white-pine-menoreverse References: [korres](https://www.korres.ca/products/white-pine-meno-reverse%E2%84%A2-deep-wrinkle-plumping-age-spot-concentrate?variant=31913698230308) [Korres'](https://www.trendhunter.com/trends/korres) Deep Wrinkle, Plumping + Age Spot Concentrate is a [post-menopausal skincare](https://www.trendhunter.com/trends/revival-vitality-menopause) remedy targeting sensitivity, uneven skin tone and [deep lines and wrinkles](https://www.trendhunter.com/trends/smoothing-and-firming-cream). Aiming to restore skin's vitality post-menopause, this Korres product is also sold alongside the beauty brand's White Pine Meno-Reverse™ Volumizing Serum-In-Moisturizer. The brand recognizes that "the transition into menopause is a time to nurture and care for our body" and that "menopause causes a 36% reduction in cell reproductivity." Its new line targets aging female consumers and aims to help reduce and reverse age spots and deep wrinkles. Korres' Meno-ReverseTM technology is dermatologist tested and aims to get skin pack to its pre-menopausal glory. Each of the brand's formulas is sold in recyclable packaging, is cruelty-free and boasts vegetarian-friendly ingredients. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 74% | Freshness: 9% - Audience gender: 10% men, 90% women - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### What Makes This Trend Stand Out - **Post-menopausal Skincare:** Skincare products specifically targeted towards women experiencing menopause present an opportunity for companies to capture a segment of the growing aging population. - **Meno-reverse™ Technology:** Innovations in skincare technology specifically designed to reverse the effects of menopause on the skin can provide opportunities for companies to differentiate themselves in the competitive beauty industry. - **Sustainable Packaging for Skincare Products:** Addressing the growing consumer demand for sustainability in packaging and reducing single-use plastics in the beauty industry can be an opportunity for companies to attract eco-conscious consumers. ### Sectors Adopting This - **Skincare:** The skincare industry can develop and market products that address the specific skincare concerns of women post-menopause, promoting inclusivity and holistic health. - **Beauty:** Beauty companies can use innovative technology and ingredients to differentiate their products and capture the attention of aging women concerned with the effects of menopause on their skin. - **Packaging:** The packaging industry can provide sustainable packaging solutions to the beauty industry, reducing waste and pollution while also promoting eco-consciousness among consumers. ## Related on Trend Hunter - [Rejuvenating Biotech Serums](https://www.trendhunter.com/trends/mystro-revive-renewing-serum.md) - [Hydration-Enhancing Skincare Products](https://www.trendhunter.com/trends/korres.md) - [Contouring Night Creams](https://www.trendhunter.com/trends/contouring-night-cream.md) - [Hydrating Menopause Face Creams](https://www.trendhunter.com/trends/vichy-neovadiol-peri-menopause.md) - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Dermocosmetic Firming Creams](https://www.trendhunter.com/trends/smoothing-and-firming-cream.md) - [Menopause-Focused Collagen Ranges](https://www.trendhunter.com/trends/menopause-range.md) - [Repairing Anti-Aging Creams](https://www.trendhunter.com/trends/repairing-antiaging-cream.md) - [Menopause Skincare Trios](https://www.trendhunter.com/trends/intimate-skincare-routine.md)