# Ink-Dipped Alcohol White Pike Whiskey Packaging Has a Sharp Monochromatic Image By Amelia Roblin | Published 2013-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-pike-whiskey-packaging References: [thedieline](http://www.thedieline.com/blog/2013/11/7/white-pike-whiskey.html) & [motherdesign](http://www.motherdesign.com/) Ignore the text on White Pike Whiskey packaging and what would you assume is inside of it? Mother Design chose this [wine bottle type of container](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) to make the spirit appear more like a vodka product than a malted grain recipe. The reason for this was to communicate the surprising strength of the alcoholic beverage as a mixer with other sorts of drinks. The designers strove to cut the crap with a no-BS approach to the product's brand identity, beginning with a [transparent glass vessel](https://www.trendhunter.com/trends/jgermeister-and-pantone) that then seems to have been dipped in a can of black paint. The visual impact packs a punch and makes the written label of White Pike Whiskey packaging stand out even more. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Packaging:** The trend of using monochromatic packaging can create a sleek and modern look for products, capturing consumers' attention. - **No-bs Brand Identity:** Embracing a no-BS approach to brand identity can help businesses communicate authenticity and cut through the clutter in the market. - **Transparent Glass Packaging:** Using transparent glass packaging can provide a sense of transparency and trust to consumers, showcasing the product's quality. ### Where This Applies - **Alcoholic Beverage:** The alcoholic beverage industry can explore monochromatic packaging to create a strong and eye-catching presence on store shelves. - **Graphic Design:** The graphic design industry can embrace the trend of no-BS branding to help businesses create impactful and distinctive visual identities. - **Food and Beverage:** The food and beverage industry can utilize transparent glass packaging to highlight the quality and freshness of their products to consumers. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Sustainably Inked Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-bottles.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md)