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# Satirical Election Losers
'White People Mourning Romney' is Hilariously Controversial

By Jennifer Gosnell | Published 2012-11-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/white-people-mourning-romney
References: [whitepeoplemourningromney.tumblr](http://whitepeoplemourningromney.tumblr.com/)

'White People Mourning Romney' emerged post-election to celebrate some spectacular reactions to the re-election of American President Barack Obama. Though the election was almost a week ago at this point, the immediate and long-term reaction to the re-election of the [Democratic](https://www.trendhunter.com/trends/amusemints-election-collection) incumbent has been ongoing.

Winning 50% of the popular vote, Obama took the Presidency early in the night by achieving the necessary 270 electoral college votes and eliminating [Republican](https://www.trendhunter.com/trends/dame) challenger Mitt Romney. The hilarious [Tumblr](https://www.trendhunter.com/trends/tumblr-tips) plays on a theme that is sometimes associated with the Republican party: white, married Christians. With an emphasis on the white part of the association, the Tumblr features white Americans reacting the news of Romney's loss and Obama's subsequent re-election.

The priceless reactions range from devastation to pure, unadulterated outrage.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 86% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Satirical Social Media Responses:** Social media users are using political events to add humor to their content, and businesses can capitalize on this by creating humorous content around cultural events.
- **Viral Parody Accounts:** Creating content on parody accounts is emerging as a trend that is gaining traction in the digital world and businesses can take advantage of this for their own marketing campaigns.
- **Interactive Media Humor:** Interactive media that involves humor is a fast-growing trend and businesses can benefit from integrating humor into their own digital media.

### Where This Applies

- **Digital Media and Advertising:** In light of the humor trend, businesses in the digital media industry can use humor to promote their products and increase engagement.
- **Political Campaigning and Public Relations:** Businesses in politics and PR can use satire or humor to create content that resonates with their audiences and gains social media traction.
- **Entertainment and Media:** Businesses in entertainment and media can create humorous content to engage consumers and increase following on their social media platforms.

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