# Infant-Soothing Devices The Gro-Hush Emits a Soft White Noise for a Baby By Laura McQuarrie | Published 2015-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-noise-for-a-baby References: [birminghammail](http://www.birminghammail.co.uk/whats-on/10-gadgets-every-new-parent-9094673) & [gro](http://gro.co.uk/gro-hush) Gro-Hush by the Gro Company is a portable device that's meant to be held against an infant's ear for the purposes of providing white noise for a baby's relaxation. The gadget is designed to be discreet and not disruptive for use at home or in public, while also delivering [soothing sounds](https://www.trendhunter.com/trends/white-noise-speaker) to an infant at a safe volume. The three sounds available on the device include a heartbeat, ocean waves or falling rain, which are commonly used in [white noise machines](https://www.trendhunter.com/trends/manta-white-noise-machine) for adults too. For optimum comfort, the device is built with a cushion to be placed on a baby's ear, which can be washed as needed. Since it's not always easy to [calm a fussy or crying baby](https://www.trendhunter.com/trends/starling-natural-heritage), the Gro-Hush is definitely appealing to new parents who appreciate having a moment of quiet. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Portable Infant-soothing Devices:** Opportunity for developing compact and travel-friendly devices that provide soothing sounds for infants on the go. - **Discreet Infant-soothing Technology:** Idea for creating unobtrusive devices that deliver soothing sounds to babies without causing disruptions in various settings. - **Multi-purpose White Noise Machines:** Potential for designing white noise machines that offer a variety of calming sounds suitable for both infants and adults. ### Where This Applies - **Baby Product Manufacturing:** Room for innovation and competition in the industry to develop more advanced and comfortable soothing devices for infants. - **Travel and Leisure:** Opportunity for businesses in the travel and leisure industry to provide portable infant-soothing devices as part of their services or rentals. - **Health and Wellness:** Potential for collaboration between the health and wellness industry and infant-soothing device manufacturers to explore the benefits of white noise relaxation for overall well-being. ## Related on Trend Hunter - [Portable Baby Sound Machines](https://www.trendhunter.com/trends/sound-machine.md) - [Scientific White Noise Machines](https://www.trendhunter.com/trends/bebelucy.md) - [Cry-Detecting Sleep Devices](https://www.trendhunter.com/trends/gianna-lullume-baby-soother.md) - [Calming Baby Cushions](https://www.trendhunter.com/trends/calming-cushion.md) - [Soothing Baby Sleep Apps](https://www.trendhunter.com/trends/baby-napper.md) - [Soothing White Noise Apps](https://www.trendhunter.com/trends/white-noise-generator.md) - [Oceanic Sleep Soothers](https://www.trendhunter.com/trends/angelcare-magical-dreams-bobby.md) - [Multisensory Sleep Devices](https://www.trendhunter.com/trends/sleep-soother-machine.md) - [App-Enabled Calming Baby Gear](https://www.trendhunter.com/trends/evenflo-home-collection.md)