# Courageously Clashing Winter Wear White Mountaineering Mixes Prints in the Latest Collection By Trenton Millar | Published 2012-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/white-mountaineering References: [selectism](http://www.selectism.com/2012/07/13/white-mountaineering-fall-winter-12/) & [whitemountaineering](http://www.whitemountaineering.com/main.html) [White Mountaineering](https://www.trendhunter.com/trends/white-mountaineering-1) released its Fall/Winter 2012 lookbook, revealing its choice to utilize every pattern and print it can get its hands on. This Japanese design house uses paisley, plaid, zig-zags, digital prints and almost any other pattern you can think of. White Mountaineering takes the fashion rule book and throws it out the window. It purposely clashes every pattern it can find to create free and adventurous apparel. While other designers try to keep fall and winter wear more subdued to contrast it with the liveliness of summer, White Mountaineering creates fashion that proves that just because the weather gets cold, it doesn't mean you have to look like you don't have any fun. Choose your favorite pieces, or be bold and do some [pattern clashing](https://www.trendhunter.com/trends/khaotique-noir) yourself. White Mountaineering is meant for those who like to take risks on the slopes, as well as on the streets. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 48% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pattern Clashing:** Utilizing different patterns and prints to create bold and adventurous apparel. - **Print Mixing:** Mixing various prints in fashion design to create unique and eye-catching outfits. - **Winterwear Innovation:** Challenging the traditional subdued winter fashion by embracing bold and lively clothing options. ### Industries Being Reshaped - **Fashion Design:** Creating innovative clothing pieces that experiment with pattern clashing and print mixing for a bold and adventurous fashion. - **Retail:** Providing customers with unique and eye-catching fashion choices that break away from the traditional winterwear norms. - **Outdoor Sports:** Bringing innovation to winter sports apparel by offering bold and adventurous designs that embrace pattern clashing and print mixing. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md)