# Co-Branded Lifestyle Sneakers The White Mountaineering x adidas Collection is Both Bold and Simple By Meghan Young | Published 2016-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/white-mountaineering-x-adidas References: [swipelife](http://swipelife.com/2016/03/white-mountaineering-x-adidas-zx-flux-plus-and-riviera/) & [adidas](http://www.adidas.com) When it comes to the White Mountaineering x [adidas](https://www.trendhunter.com/trends/the-adidas-x-moon-boot) capsule collection, people can be a fan of either, both or neither in order to appreciate the designs. That might be saying a lot, but the designers cleverly incorporated both branding in order to suit just about any lifestyle -- one that skewed towards the sporty, of course. Consisting of two different styles, the ZX Flux Plus and [Riviera](https://www.trendhunter.com/trends/spring-knits-collection), the White Mountaineering x adidas capsule collection boasts looks that are on one side bold and another simple. As Swipelife writes, "The ZX Flux has a bold design with the WHITE mountaineering branding seen on the midfoot strap. On the other hand, the Rivieras look more subtle in two clean editions set in off-white and blue." Available later this month, they'll be highly covetable. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Sneaker Collections:** Collaborations between lifestyle brands and sports brands to create unique sneaker collections are becoming increasingly popular. - **Bold and Simple Design Aesthetics:** Designers are creating collections that feature a mix of bold and simple looks to appeal to various consumer preferences. - **Off-white and Blue Color Palettes:** Neutral color palettes with pops of color are being utilized in sneaker designs to create a minimalist aesthetic with a twist. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands are partnering with sports brands to create unique sneaker collections that appeal to a wider audience. - **Sportswear and Footwear:** Sports brands are collaborating with lifestyle brands to create sneaker collections that showcase both fashion and function. - **E-commerce and Retail:** E-commerce and retail stores are offering exclusive releases of co-branded lifestyle sneakers to meet the demand of sneaker enthusiasts. ## Related on Trend Hunter - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Sporty Espadrille Collaborations](https://www.trendhunter.com/trends/clot-x-adidas-1.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Collaborative Trail Shoes](https://www.trendhunter.com/trends/jjjjound-salomon-xt6.md)