# Hip-Hop Crossover Kicks The White Mountaineering Timberland Mashup Produces Great Results By Robyn Currie | Published 2010-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/white-mountaineering-timberland References: [freshnessmag](http://www.freshnessmag.com/2010/03/25/white-mountaineering-x-timberland-7-eye-welt-boot/) & [timberland](http://www.timberland.com) Just when you thought it was safe to put your boots back on and get back to laying down some rhymes, the White Mountaineering [Timberland](https://www.trendhunter.com/trends/reimagined-boot) crossover to end all crossovers is here. Featuring either an all-gray or white and navy colorway, the [White Mountaineering Timberland collaboration](https://www.trendhunter.com/trends/reebok-x-white-mountaineering) sees [two shoe powerhouses work together](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon) for the greater good. That is something we can all be happy about. Check out the gallery. **Implications** - A company should never ignore the developments of a competitor, and instead embrace their opponents designs and creativity in case this is needed in the future. If a product can be designed for the better by collaborating with another business, corporations should take the plunge in order to secure the profit. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Crossovers:** Creating partnerships between shoe brands can lead to innovative and highly sought-after products. - **Colorway Diversity:** Offering a variety of color options can attract a wider range of consumers and increase sales. - **Hip-hop Fashion Influence:** The impact of hip-hop culture on fashion trends presents opportunities for cross-industry collaborations. ### Where This Applies - **Footwear:** Footwear companies can explore collaborations with other brands to create unique and fashionable products. - **Fashion:** Fashion retailers can tap into the hip-hop culture influence to create stylish and trendy clothing items. - **Music:** Musicians and artists can leverage their influence to collaborate with fashion brands and create exclusive merchandise. ## Related on Trend Hunter - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Workwear-Themed Fashion Team-Ups](https://www.trendhunter.com/trends/telfar-4.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Rugged Collaborative Trail Boots](https://www.trendhunter.com/trends/vibram-mash-field-boot-gtx.md) - [High Fashion Workwear Boots](https://www.trendhunter.com/trends/louis-vuitton-and-timberland.md) - [Weatherized Collaborative Hiking Boots](https://www.trendhunter.com/trends/euro-hiker-model.md) - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Textured Winter-Ready Boots](https://www.trendhunter.com/trends/timberland-3.md)