# Hipster Hiker Menswear The White Mountaineering Fall/Winter 2011 Collection is Ready for Snow By Marissa Brassfield | Published 2011-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/white-mountaineering-fall-winter-2011 References: [hypebeast](http://hypebeast.com/2011/05/white-mountaineering-2011-fallwinter-collection-2/) & [whitemountaineering](http://www.whitemountaineering.com/) The White Mountaineering Fall/Winter 2011 runway presentation above featured a series of [winter-ready menswear](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025) for hipsters, urban warriors and outdoorsmen alike. While the runway presentation featured a few functional pieces meant to keep wearers warm in tough climates or during winter activities, there are also cut-off shorts, striped socks, knitted tunics and [fingerless gloves](https://www.trendhunter.com/trends/elevated-athleisure) that are more appropriate for cycling and hitting the local coffee shop. The White Mountaineering Fall/Winter 2011 collection primarily features a palette of black, white and gray, but there's also a touch of brown and blue in isolated pieces. The models' rugged aesthetic -- which, in many cases, included fierce mustaches, long hair and scraggly whiskers -- only lends more credibility to the [outdoorsy feel of the collection](https://www.trendhunter.com/trends/gramicci-fw25). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Winter-ready Menswear:** Opportunity for brands to create functional yet stylish clothing for winter activities. - **Urban Outdoorsman Fashion:** Space for innovative designs that bridge the gap between outdoor apparel and urban fashion. - **Rugged Aesthetic:** Potential for brands to tap into the trend of incorporating rugged and natural elements into their designs. ### Sectors Adopting This - **Fashion:** Fashion brands can explore new designs and styles that cater to the needs of urban outdoorsmen - **Outdoor Apparel:** Opportunity for outdoor apparel brands to create functional yet fashionable clothing for winter activities - **Grooming Products:** Grooming brands can cater to the trend of rugged aesthetic by creating products for facial hair care and styling. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Alpine Performance Collections](https://www.trendhunter.com/trends/grenoble-fw25.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md)