# Soft Serve-Infused Coffees Dairy Queen Just Added a New White Mocha Shake for Fall By Katherine Pendrill | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-mocha-shake References: [chewboom](https://www.chewboom.com/2023/08/29/dairy-queen-introduces-new-white-mocha-shake/) & [dairyqueen](https://www.dairyqueen.com/en-ca/menu/white-mocha-shake/)  Summer is starting to give way into fall and [Dairy Queen](https://www.trendhunter.com/trends/white-mocha-shake-1) is following the change of seasons by introducing a new White Mocha Shake. The new White Mocha Shake is a drink inspired by classic coffee house flavors – but with a Dairy Queen twist. The new caffeinated drink starts with the brand's world-famous soft serve, which is blended with rich coffee with sweet white chocolate syrup. As the brand explains on its website, the new White Mocha Shake is the perfect drink to "shake off the daily slump and make your mid-afternoon coffee break a little sweeter." Dairy Queen's White Mocha Shake is available now from participating [DQ](https://www.trendhunter.com/trends/fall-lineup-of-treats) locations nationwide, but only for a limited time. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 44% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Soft Serve-infused Coffees:** Dairy Queen introduces a White Mocha Shake, a coffee-inspired beverage infused with their famous soft serve. - **Classic Coffee House Flavors:** Dairy Queen puts a twist on classic coffee house flavors with their new White Mocha Shake, made with sweet white chocolate syrup. - **Limited Time Offer:** Dairy Queen's White Mocha Shake is only available for a limited time, enticing customers to try the seasonal drink. ### Industries Being Reshaped - **Fast Food Chains:** Fast food chains have an opportunity to expand their beverage offerings by incorporating soft serve-infused coffees, like Dairy Queen's White Mocha Shake. - **Coffee Houses:** Coffee houses can explore innovative ways to reinvent classic coffee flavors, like incorporating sweet white chocolate syrup as shown in Dairy Queen's White Mocha Shake. - **Limited Time Menu Items:** The limited time availability of Dairy Queen's White Mocha Shake showcases an opportunity for restaurants and cafes to introduce new and exciting seasonal offerings. ## Related on Trend Hunter - [Returning Chocolatey Fall Beverages](https://www.trendhunter.com/trends/white-mocha-shake-1.md) - [Chocolate-Caramel Desserts](https://www.trendhunter.com/trends/caramel-mocha-chip-shake.md) - [Sweet S'mores-Inspired Shakes](https://www.trendhunter.com/trends/new-smores-shake.md) - [Sunset-Inspired Frozen Beverages](https://www.trendhunter.com/trends/summertime-sunset-twisty-misty-slush.md) - [Cafe-Inspired Milkshake Menus](https://www.trendhunter.com/trends/coffee-milkshake.md) - [Cookie-Infused Mocha Shakes](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake.md) - [Coffee-Flavored Ice Creams](https://www.trendhunter.com/trends/coffee-crisp-caramel-macchiato-blizzard.md) - [Fall-Ready Frozen Treats](https://www.trendhunter.com/trends/dairy-queen-1.md) - [Fall-Inspired Cold Treats](https://www.trendhunter.com/trends/fall-lineup-of-treats.md)