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# Pearly Socialite Photoshoots
White Lies by Jeffrey Feng Focuses on a Gorgeous Pale Palette

By Meghan Young | Published 2014-05-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/white-lies-by-jeffrey-feng
References: [fashionising](http://www.fashionising.com/pictures/b--white-lies-crumbling-walls-illusion-75360.html) & [jeffreyfeng](http://www.jeffreyfeng.com/)

There is something inherently glamorous and gorgeous about a pale palette such as that showcased throughout the photo series titled White Lies by Jeffrey Feng. Not many people have the luxury to maintain the pristine quality of such a shade. And fewer people have the angelic personality to pull off an all-white wardrobe, save for maybe Olivia Pope on the hit TV show 'Scandal.'

Starring model Elizabeth Rogers, White Lies by Jeffrey Feng doesn't just focus on a beautiful wardrobe filled with chic and sophisticated pieces from the likes of Country Road, Collette Dinnigan as well as Camilla And Marc. It also highlights a stunning minimalist backdrop that accentuates the crisp and imaculate tailoring of the skirts, jackets and gowns. The lovely looks were styled by Zofia St. James with beauty by David Cranson.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 65% | Activity: 32% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Minimalist Fashion:** The trend towards minimalist fashion is gaining momentum, creating opportunities for brands to innovate in subtle, yet elegant ways.
- **Monochromatic Aesthetics:** Monochromatic aesthetics are becoming increasingly popular in the fashion industry, presenting opportunities for fashion photographers and stylists to showcase the beauty of a single color.
- **Pale Palette:** The rise of the pale palette trend could result in new opportunities for interior designers, who can create spaces that are serene, timeless and elegant, with a focus on white and other soft hues.

### Where This Applies

- **Fashion:** The fashion industry can explore innovative ways to create minimalist yet sophisticated looks for consumers who prefer a more understated aesthetic.
- **Photography:** Photographers can capitalize on the monochromatic trend by experimenting with different shades of the same color to create captivating images.
- **Interior Design:** The pale palette trend presents new opportunities for interior designers to create serene and calming spaces that promote a sense of well-being and relaxation.

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