# Social Hip-Hop Apps The White Label App Promotes Music Discovery Via Social Media By Laura McQuarrie | Published 2015-12-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/white-label-app References: [highsnobiety](http://www.highsnobiety.com/2015/04/16/white-label-app-hip-hop/) & [itunes.apple](https://itunes.apple.com/ca/app/white-label-discover-new-hiphop/id933032525?mt=8&ign-mpt=uo=4) While there are an overwhelming number of platforms that can be used to discover new music, the 'White Label' app was recently introduced specifically for the hip-hop genre. The app doesn't require users to log in or sign up, and instantly encourages users to browse new full-length songs through embedded links from SoundCloud. While the discovery process could potentially stop here, fans who want to go deeper can use the app's live Twitter feed to keep up with conversations between other fans and artists. Since social media is such an integral part of the experience, users can also easily tweet what they are listening to at any given moment. Rather than having to scour hip-hop blogs, digital music stores or multiple social media pages, the White Label app seamlessly fuses new media and hip-hop culture for an enhanced listening experience. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Social Music Apps:** The app promotes music discovery through embedded links from SoundCloud and live Twitter feed conversations between fans and artists. - **Seamless Music Discovery:** The app brings together various sources of music and information, simplifying the discovery process. - **Social Media Integration:** The app's integration with Twitter provides a unique social component to music discovery. ### Sectors Adopting This - **Music Streaming:** The app's focus on music discovery and social media integration could disrupt the music streaming industry. - **Social Media:** The app's unique integration of social media and music discovery could disrupt the social media industry. - **Digital Music Stores:** The app's seamless fusion of various sources of music could potentially disrupt the digital music store industry. ## Related on Trend Hunter - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Music Mashups Apps](https://www.trendhunter.com/trends/mashapp-music.md) - [Nostalgic Music Discovery Apps](https://www.trendhunter.com/trends/nostalgic-music-discovery-app.md) - [Music App Discovery Features](https://www.trendhunter.com/trends/music-app-features.md) - [Social Music Experiences](https://www.trendhunter.com/trends/music-experiences.md) - [Engaging Rap Trivia Games](https://www.trendhunter.com/trends/rap-trivia.md) - [Re-Imagined Music Sharing Tools](https://www.trendhunter.com/trends/jamselect.md) - [Social Music Platforms](https://www.trendhunter.com/trends/meloday.md) - [Simplified Music Discovery](https://www.trendhunter.com/trends/play-nice.md)