# Dance-Off Fashion Ads The White House Black Market Fall 2012 Campaign Stars a Smooth Coco Rocha By Meghan Young | Published 2012-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/white-house-black-market-fall-2012 References: [fashiongonerogue](http://fashiongonerogue.com/coco-rocha-white-house-black-market-fall-2012-campaign/) & [whitehouseblackmarket](http://www.whitehouseblackmarket.com/store/home.jsp) Model Coco Rocha has a dance-off with herself in the [White House](https://www.trendhunter.com/trends/white-rain-plus) Black Market Fall 2012 ad campaign. Showing off her smooth operator skills, she proves that more often than not people can have just as much fun with themselves than with others. It helps that the clothes themselves offer good company as well. Lensed by New York-based photographer Glen Luchford, the White House Black Market Fall 2012 ad campaign is all about [versatile fashion for the workplace](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie). Comfortable, cool and chic, anyone will be able to steal the spotlight in these ensembles. In addition to the fun and sophisticated print ads, the Canadian beauty will be starring in a "thirty second television spot featuring choreography by Laurin Latarro and twelve different head to toe looks," according to Fashion Gone Rogue. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Personalized Advertising:** The use of models like Coco Rocha engaging in interactive experiences opens up opportunities for personalized advertising campaigns that allow consumers to actively participate. - **Interactive Media:** The White House Black Market Fall 2012 ad campaign demonstrates the potential of interactive media, where viewers can engage with the content and have a unique experience. - **Versatile Fashion:** The focus on versatile fashion in the White House Black Market Fall 2012 ad campaign highlights the trend towards clothing that can seamlessly transition from the workplace to other settings, offering convenience and style. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can embrace personalized advertising and interactive media to showcase their products in engaging and innovative ways, attracting and connecting with their target audience. - **Advertising and Marketing:** The use of interactive media and personalized advertising in campaigns like the White House Black Market Fall 2012 ad campaign presents disruptive innovation opportunities for the advertising and marketing industry to create immersive and tailored brand experiences. - **Media and Entertainment:** The rise of interactive media opens up possibilities for the media and entertainment industry to create interactive content and engage viewers on multiple platforms, blurring the lines between advertising and entertainment. ## Related on Trend Hunter - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md)