# Toilet Paper Transformations The 'White Goat' is a Paper Converting Machine (UPDATE) By Meghan Young | Published 2010-01-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/white-goat References: [dvice](http://dvice.com/archives/2010/01/white-goat-weir.php) & [orikankyou](http://www.orikankyou.com/) Only the Japanese could come up with something so ridiculously useless and hilarious yet completely ingenious as well, then name it the ‘[White Goat](https://www.trendhunter.com/trends/2023-pinot-noir),’ which doesn’t describe its function at all. Conceived last year, the White Goat is now being put into production. So, what does it do? Well, it converts [regular paper](https://www.trendhunter.com/trends/reusable-paper-towel) into [toilet paper](https://www.trendhunter.com/trends/cascades-inc)! 40 sheets equals one roll. Yet the darn thing costs $100,000. According to Dvice.com, you would have to crank out 200,000 rolls from the White Goat before breaking even! ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 57% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Paper-to-toilet Paper Conversion:** Disruptive innovation opportunity: Develop affordable and efficient machines that can convert regular paper into toilet paper. - **Sustainable Toilet Paper Production:** Disruptive innovation opportunity: Create eco-friendly and cost-effective methods for producing toilet paper. - **Personal Paper Recycling:** Disruptive innovation opportunity: Invent compact and user-friendly devices that enable individuals to recycle their paper waste into usable products like toilet paper. ### Industries Being Reshaped - **Manufacturing:** Disruptive innovation opportunity: Integrate innovative converting machines into the existing manufacturing processes of toilet paper companies to improve efficiency and reduce costs. - **Sustainability:** Disruptive innovation opportunity: Collaborate with sustainable organizations to develop new methods for producing toilet paper using recycled materials or alternative fiber sources. - **Home and Office Recycling:** Disruptive innovation opportunity: Explore consumer-friendly recycling solutions that enable households and offices to easily convert their paper waste into usable products like toilet paper. ## Related on Trend Hunter - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Ultra-Soft Reinvented Toilet Paper](https://www.trendhunter.com/trends/smooth-tear.md) - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md) - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md) - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Artfully Sculptured Textured Toilets](https://www.trendhunter.com/trends/the-formation-02.md) - [Clogging-Free Bamboo Toilet Papers](https://www.trendhunter.com/trends/krazy-klean-walla.md) - [Toilet Paper Gels](https://www.trendhunter.com/trends/wet-wipe-alternative.md)