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# Monochromatic Scribbled Sneakers
Vetements' White Georgian Graffiti Sneakers Recall Georgia

By Amy Duong | Published 2019-03-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/white-georgian-graffiti
References: [hypebeast](https://hypebeast.com/2019/2/vetements-white-georgian-graffiti-sneakers-release) & [ssense](https://www.ssense.com/en-us/men/product/vetements/white-georgian-graffiti-high-top-sneakers/3590529)

Fashion label Vetements unveiled its new White Georgian Graffiti sneakers and as the name suggests, the model is complete in graphics that are reminiscent of graffiti works. The footwear model is available in both high and low cut iterations. Designer Demna Gvasalia is from Georgia and it has historical issues with Russia -- the new sneakers pay homage to that, referencing the aftermath that followed the collapse of the Soviet Union.

Both of the sneakers are complete in a series of messages that refer to anti-war concepts across the uppers. The soles feature hand-drawn images and text and are all crafted in Italy. The uppers are constructed from [canvas materials](https://www.trendhunter.com/trends/loved-to-death), with a rubberized toe cap, and metal eyelets at the tongue.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 48% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Graffiti-inspired Sneakers:** This trend explores the use of graffiti-inspired graphics on sneakers, creating a unique and expressive style.
- **Political Messaging on Footwear:** Designers are incorporating political messages and concepts onto shoes, using them as a canvas for activism and social commentary.
- **Cultural References in Fashion:** Fashion brands are referencing historical events and cultural influences to create meaningful designs that resonate with consumers.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage the trend of graffiti-inspired sneakers to create bold and expressive collections that appeal to fashion-forward consumers.
- **Footwear:** The footwear industry can explore the concept of incorporating political messages on shoes, offering customers a unique way to express their beliefs and values.
- **Art and Design:** Artists and designers can take inspiration from cultural references like the collapse of the Soviet Union to create thought-provoking and visually captivating designs in various mediums.

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