# Wavy Minimal Tonal Sneakers Nike and Patta's Air Max 1 Sneaker Gets a New White Colorway By Amy Duong | Published 2022-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-colorway References: [hypebeast](https://hypebeast.com/2022/7/patta-nike-air-max-1-white-dq0299-100-release-date) & [patta.nl](https://www.patta.nl/) [Patta](https://www.trendhunter.com/trends/patta-air) and [Nike](https://www.trendhunter.com/trends/air-max-waffle) are no strangers to one another as the duo released another tonal iteration of its iconic [Air Max 1](https://www.trendhunter.com/trends/cave-stone-colorway) sneaker that the duo created together with the new white colorway to join the roster. The shoe covers most of the silhouette with white, making up the overlaying details by the toe box, tongues, and quarters, along with the curvy mudguard sections as well. Light grey can be seen detailing the Swooshes, the toe boxes, collars, and the mesh paneling sections. More branding is seen applied onto the mini Swooshes and co-branded tongue that boasts embroidery. It sits on top of an off-white midsole foundation for a touch of vintage themes to round it all out. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 17% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Minimalist Shoe Design:** Opportunity for shoe companies to offer sleek and simple designs that prioritize solid colors and few details, as exemplified by the Patta and Nike Air Max 1 sneaker - **Tonal Sneakers:** Brands can explore creating sneakers with a monochromatic color scheme as seen with the Patta and Nike Air Max 1 sneaker's new white colorway - **Curvy Design Elements:** Incorporating curved lines and shapes into shoe designs can add a unique and modern touch, illustrated by the curvy mudguard sections in the Patta and Nike Air Max 1 sneaker ### Who This Affects Most - **Footwear:** Companies in the footwear industry can innovate by exploring minimalist and tonal shoe designs as well as integrating curvy design elements - **Fashion and Apparel:** Fashion and apparel companies can take cues from the clean and modern aesthetic of the Patta and Nike Air Max 1 sneaker, offering streamlined products with subtle branding - **Product Design:** Developing products with a focus on minimalist, tonal, and curvy design elements can appeal to consumers who prioritize aesthetic and modernity in their purchases ## Related on Trend Hunter - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/pegasus-wave.md) - [Collaborative Technical Sneakers](https://www.trendhunter.com/trends/patta-air.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Minimal Earthy Tonal Sneakers](https://www.trendhunter.com/trends/gato-sneaker.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md)