# Ultra-Smooth Vodka Sodas White Claw Vodka + Soda is Made with Triple Wave Filtered Vodka By Laura McQuarrie | Published 2023-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-claw-vodka-soda References: [prnewswire](https://www.prnewswire.com/news-releases/white-claw-creates-a-way-to-make-smoother-vodka-introducing-new-white-claw-premium-vodka-the-worlds-first-triple-wave-filtered-vodka-301776743.html/) & [whiteclaw](https://www.whiteclaw.com/products/vodka-soda-pineapple)  White Claw newly introduced White Claw Premium Vodka and with the launch of the world's first Triple Wave Filtered vodka, a range of [ready-to-drink White Claw Vodka + Soda cans](https://www.trendhunter.com/trends/premium-vodka-cocktails). These new [100-calorie cocktails](https://www.trendhunter.com/trends/vodka-refreshers) are ready to be sipped and savored in summery varieties like Pineapple, [Peach, Wild Cherry, and Watermelon](https://www.trendhunter.com/trends/peach-flavored-vodka-sodas). The velvety finish on the slim vodka soda cans aims to express the ultra-smooth quality of the new spirit used as a base for these cocktails. In fact, White Claw coined the word "smooovest" to describe the ultra-smooth quality of its disruptive vodka, which is made possible with a filtration process that uses immense pressure (equal to three 30-foot waves) to create a vodka with unparalleled flavor, aroma and smoothness. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 47% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Vodka + Ready-to-drink Cocktails:** There is an opportunity for the alcoholic beverage industry to continue innovating and developing premium vodka spirits that can be accessibly served in ready-to-drink cocktail form. - **Disruptive Filtration Techniques in Beverage Making:** There is an opportunity for beverage-making industries to explore the possibilities of using unique and disruptive filtration techniques in creating ultra-smooth and flavorful spirits. - **Creative Branding and Marketing of Vodka Spirits:** There is an opportunity for vodka brands to embrace creative branding and marketing efforts that capture the essence of their unique and disruptive flavors. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the new wave of premium vodka and ready-to-drink cocktails, offering them as innovative and refreshing options for consumers. - **Beverage Filtration Industry:** The beverage filtration industry can explore new technologies and techniques in creating unique and disruptive filtration systems for spirit-making, leading to a new wave of ultra-smooth and flavorful spirits. - **Branding and Marketing Industry:** The branding and marketing industry can work with vodka brands to develop creative marketing strategies that accurately reflect the unique and disruptive qualities of each brand's spirits. ## Related on Trend Hunter - [Super-Smooth Premium Vodkas](https://www.trendhunter.com/trends/white-claw-premium-vodka.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md) - [Fruity Tequila Seltzers](https://www.trendhunter.com/trends/white-claw-tequila-smash.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md)