# Boozy Slightly Sweet Seltzers White Claw Surge Edition Has an 8% ABV By Michael Hemsworth | Published 2021-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/white-claw-surge-edition References: [coolmaterial](https://coolmaterial.com/food-drink/white-claw-got-a-higher-abv-upgrade-with-the-surge-editions/?utm_source=rss&utm_medium=rss&utm_campaign=white-claw-got-a-higher-abv-upgrade-with-the-surge-editions) & [whiteclaw](https://www.whiteclaw.com/flavors/blood-orange/) The White Claw Surge Edition spiked sparkling water has been unveiled by the brand as a boozier option for consumers to pick up when looking for a libation with a bit of a bigger kick in the alcohol department. The hard seltzer refreshment has an [8% ABV](https://www.trendhunter.com/trends/jack-daniels-country-cocktails-bolder), and comes in two flavor options including [Blood Orange and Cranberry](https://www.trendhunter.com/trends/simply-spiked-cranberry), which are both available individually in 16-ounce cans. The drinks maintain the slightly sweet flavor profile that consumers have come to favor from the original and are likely to be a hit this summer. The White Claw Surge Edition spiked sparkling water are differentiated from the original hard seltzers with a dark blue branding that will help make them easily identifiable on store shelves. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Booze-infused Seltzers:** The trend of adding higher ABV levels to seltzers provides opportunities for companies to innovate and create new concoctions for consumers searching for the perfect boozy and refreshing beverage. - **Flavored Seltzers:** The popularity of flavored seltzers continues to grow, creating opportunities for brands to experiment with new flavor combinations that keep consumers coming back for more. - **Premium Seltzers:** Consumers are willing to spend more on premium seltzers made with high-quality ingredients, indicating a need for the market to expand its offerings with innovative and upscale options. ### Sectors Adopting This - **Alcohol Industry:** Alcohol companies can capitalize on the popularity of seltzers by creating new boozy and flavorful seltzers that appeal to consumers searching for a light and refreshing alcoholic beverage. - **Beverage Industry:** The trend of alcohol-infused seltzers offers an opportunity for beverage companies to expand their offerings and tap into a growing market of consumers looking for low-calorie alcoholic refreshments. - **Food Industry:** The alcohol-infused seltzer trend presents an opportunity for food companies, particularly those specializing in snacks and appetizers, to create complementary products that pair well with these popular beverages. ## Related on Trend Hunter - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [Seasonal Hard Seltzer Flavors](https://www.trendhunter.com/trends/white-claw-summer-flavors.md) - [Ultra-Smooth Vodka Sodas](https://www.trendhunter.com/trends/white-claw-vodka-soda.md)