# Flavor Fusion Seltzers White Claw Surf Delivers Unique Seasonal Refreshment By Laura McQuarrie | Published 2022-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-claw-surf References: [prnewswire](https://www.prnewswire.com/news-releases/get-ready-for-a-whole-new-wave-of-white-claw-301501599.html) & [ca.whiteclaw](https://ca.whiteclaw.com/)  White Claw Surf introduces the world of seltzer to something refreshingly different with [unique flavor fusions](https://www.trendhunter.com/trends/ntrl-strawberry) that are bold, fun and thirst-quenching. John Shea, Chief Marketing Officer, White Claw U.S. says "White Claw Surf is the biggest news in seltzer since the original launch of White Claw. White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw." Brand-new flavors like [Citrus Yuzu Smash](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin), Tropical Pomelo Smash, Tropical Pomelo Smash and Wildberry Acai Smash are made with the brand's BrewPure process for a result that comes in at 5% ABV with 100 calories. These new White Claw products are being introduced to the world with the Surf Like No Other campaign. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flavor Fusion Seltzers:** The trend of creating unique and bold flavor fusions in seltzers presents opportunities for companies to differentiate their products from competitors. - **Seasonal Refreshment:** Innovating unique seasonal flavors in seltzers can disrupt the market by attracting consumers who are searching for refreshing seasonal drinks. - **Low-calorie Alcoholic Beverages:** As health-conscious consumers increasingly demand lower calorie and lower sugar alcoholic beverages, companies can innovate in this area by developing new recipes and flavors. ### Where This Applies - **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the trend of flavor fusion seltzers by innovating new recipes and flavors that attract consumers searching for unique and refreshing products. - **Seasonal Beverage Industry:** Companies in the seasonal beverage industry can create new and innovative seasonal flavors in seltzers that cater to consumers who enjoy refreshing seasonal drinks. - **Health and Wellness Industry:** The health and wellness industry can collaborate with the alcoholic beverage industry to innovate new low-calorie and low-sugar alcoholic beverages that meet the increasing demand from health-conscious consumers. ## Related on Trend Hunter - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Fruity Tequila Seltzers](https://www.trendhunter.com/trends/white-claw-tequila-smash.md) - [Flavored Seltzer Packs](https://www.trendhunter.com/trends/variety-pack-no-2.md) - [Balanced Tartness Hard Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzer-passion-fruit.md) - [Seasonal Hard Seltzer Flavors](https://www.trendhunter.com/trends/white-claw-summer-flavors.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md) - [Autumnal Berry Hard Seltzers](https://www.trendhunter.com/trends/white-claw-blackberry.md)