# Lemonade-Flavored Seltzers The 'White Claw REFRSHR' Arrives Just in Time for Summer Parties By Kanesa D | Published 2022-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/white-claw-refrshr References: [hypebeast](https://hypebeast.com/2022/5/white-claw-refrshr-launch-release-info) & [ca.whiteclaw](https://ca.whiteclaw.com/)  [White](https://www.trendhunter.com/trends/variety-pack-no-2) Claw is now introducing a new iteration of the popular seltzer called ‘White Claw REFRSHR.’ The new drink comes in four Lemonade-flavored options, including Limón with hints of Calamansi, Blood Orange and Black Raspberry, Blackberry and Red Cherry, and Strawberry Kiwi. White Claw has also introduced a distinct can design that is different from previous White Claw packaging, inspired by the “artistic evolution of streetwear culture.” The ‘REFRSHR’ sits at 100 calories, making it a healthier option for a hard seltzer. The drink has 5% ABV and is gluten-free, available in a 12-pack of assorted flavors at select retailers worldwide. Perfect for any summer occasion, the ‘White Claw REFRSHR’ is a fusion of complex flavors that will leave you refreshed. Image Credit: White Claw Hard Seltzer ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Lemonade-flavored Seltzers:** The popularity of lemonade-flavored seltzers presents an opportunity for beverage companies to expand their product lines and offer unique flavor combinations to consumers. - **Low-calorie Alcoholic Beverages:** The demand for low-calorie alcoholic beverages creates opportunities for companies to attract health-conscious consumers with products like White Claw REFRSHR. - **Creative Packaging:** The trend towards creative and unique packaging offers beverage companies the opportunity to differentiate their products and catch consumers' attention on crowded shelves. ### Industries Being Reshaped - **Alcohol and Beverage:** The alcohol and beverage industry has the opportunity to capitalize on the growing popularity of hard seltzers and expand their offerings to include creative and unique flavor combinations. - **Health and Wellness:** The health and wellness industry can benefit from the demand for low-calorie alcoholic beverages and offer products that cater to consumers' desire for healthier options. - **Packaging and Design:** The packaging and design industry has the opportunity to provide beverage companies with unique packaging solutions that will help their products stand out on crowded shelves and attract consumers. ## Related on Trend Hunter - [Flavored Seltzer Packs](https://www.trendhunter.com/trends/variety-pack-no-2.md) - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md) - [Balanced Tartness Hard Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzer-passion-fruit.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Seasonal Hard Seltzer Flavors](https://www.trendhunter.com/trends/white-claw-summer-flavors.md) - [Autumnal Berry Hard Seltzers](https://www.trendhunter.com/trends/white-claw-blackberry.md) - [Gin-Infused Hard Seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash.md) - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md)