# Branded Cooling Murals White Claw UK Created Functional Art to Help Beat the Heat By Laura McQuarrie | Published 2022-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/white-claw-mural References: [designtaxi](https://designtaxi.com/news/419544/White-Claw-Creates-Cooling-Mural-To-Help-Londoners-Beat-The-Heat/) & [twitter](https://twitter.com/whiteclawuk/status/1549361983383797760?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  For the first time on record, temperatures in the UK have exceeded 40°C and to help people cope during the heatwave, [White Claw](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar) UK set up "the coolest wall in East London." The cooling mural located on 83 Redchurch Street in Shoreditch spans nearly 20 feet and it uses tones of white and blue to evoke the refreshing depths of the ocean, ice and colder places. The Cool Wall billboard is complete with [cooling mats](https://www.trendhunter.com/trends/cooling-bus-shelter) and touch-activated gel centers that actually absorb the heat of the person touching it. The billboard itself is also protected by heatproof (frost-fueled) paint. This mural will remain in place for about two weeks and it promises to provide an immense amount of relief for Londoners. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 58% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Functional Art Installations:** Companies can create art installations that serve a functional purpose, such as cooling mats and touch-activated gel centers, to provide relief during extreme weather conditions. - **Heat-activated Technology:** There is an opportunity to develop innovations that absorb heat and help people cope during extreme heat waves. - **Heat-resistant Paints:** Heat-resistant paints can provide opportunities for companies to make their outdoor installations more durable and long-lasting, even in extreme weather conditions. ### Who This Affects Most - **Outdoor Advertising:** Outdoor advertising companies can incorporate functional elements into their installations, such as cooling mats and touch-activated gel centers, to provide more value to their clients during extreme weather conditions. - **Construction:** Companies in the construction industry can develop and utilize heat-resistant paints to ensure their outdoor installations can withstand extreme weather conditions and remain durable over time. - **Consumer Goods:** Companies in the consumer goods industry can develop products that incorporate heat-activated technology, such as clothing or home appliances, to provide relief during extreme heat waves. ## Related on Trend Hunter - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Promotional Cold Saunas](https://www.trendhunter.com/trends/cold-sauna.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Bottomless Smart Coolers](https://www.trendhunter.com/trends/claw-cooler.md) - [Cooling Solution Contests](https://www.trendhunter.com/trends/cooling-solution-contests.md)